April 2009

Online advertising is being hailed by many as the best way to promote your company, but beware, there are some nasty traps you can fall into. Here are six. … One big issue with Adwords is click fraud – ie, having your competitors click on your ads to use up your daily limit. Google has guards to protect against click fraud, but a certain amount goes undetected. Click fraud then becomes an issue if you have a small budget each day. There are programs out there that let …

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Online advertising: avoiding the traps | Dynamic Business

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