If you\’re ready to market your Network Marketing or MLM business online you first need to understand the principles behind internet marketing so you can really attract prospects to you. Dig deep into these principles and really understand what you are trying to achieve before you start your marketing campaigns and you will truly be an Internet/Network Marketing success.
Principle #1- Why are people online?
You\’ll find only three types of internet users:
Bored People who only seek to be entertained
Now, discount the entertainment people because frankly they are not in an active mode, they are sitting back waiting for something to entertain them, they click on and off websites making snap decisions about whether or not they are interested.
Info-Seekers
Many searchers on Google are info-seekers. They generally seek serious real info that they can actually apply to their lives or problems. They tend to ignore ads. They are in a much more active mode while online and will follow a path of information to get as much as they can. You\’ll usually find the people who are serious about achieving success in this group
Connectors
Those who are looking for connection are usually not found searching things on Google. They generally go straight to Facebook, straight to Twitter, check what people are tweeting about today. When these people decide to do business with someone on line they look to their online circle of friends. They may have an enormous group of friends. To stand out to this group you must make a genuine connection through personal notes, good information and emails, and using pictures to show you are a real person.
Principle #2- Provide What They are Looking For
If you\’ve give Info-Seekers quality information they are far more likely to want to hear about what you are doing and even join you in business. Info-Seekers hang out on Google, so you need to have loads of relevant content so that your site can rank well on Google\’s organic searches. Think about your target audience and what they will want to know about. What kind of search terms will they look for? What are they looking to know about? Info-seekers return to the people who have given them quality info because they look on that person as an expert or authority who can assist them. If you are the expert in their eyes they will want to work with you when they decide that they too want a home based business. If you have already assisted them they will trust that you can do it again.
Connectors are different.. They are looking to make genuine connections with people who have similar interests. So give them a true connection. Let them know that you want to make a genuine connection by including a personal note with a friend request! What interests do you share? Always target areas of interest that actually appeal to you and match with your opportunity. On your social media profiles put up photos of yourself. Show them you are real. If you take the time to make genuine connections people will prefer to work with you.
Principal #3- Consistency
It\’s the same offline, enough consistent effort yields results. Your audience will come to expect a certain level of consistency from you and you must deliver to retain trust. The truth is that whether you are seeking to work with Info-Seekers or Connectors or both, it is still about who you are being. The internet is a giant social gathering place, anonymity is really a myth. You need to be consistent in your voice, your actions and your efforts. Once you\’ve decided what your audience wants, continue to deliver that. Create a specific niche for yourself, but ensure you have left plenty of room to grow. Keep your message clear. By being consistent you create a reliable voice and AUTHORITY on your subject.
Atlanta Online Marketing
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