June 2011

I was so excited when I got my own domain and I knew that in order for my web site to appear on the first page of the search results in the major search engines I would have to optimize my site.

I had no knowledge of html or Search Engine Optimization strategies, yet in three months I managed to get my site to a Google Page Rank of 4 as well as achieve top positions in the search results for a number of my keywords.

When I first looked at my source code it was like trying to read a foreign language. You can view your source code by opening your site in your browser, right click on the actual web site and from the menu that appears click on View Source. A Notepad window will open showing you the source code that miraculously transforms into your website when viewed in IE (Internet Explorer) or other browser.

This fascinated me and to try and figure out how all this worked I would have my site open in my browser and the source code open in Notepad and select to study, for example, the first paragraph, then I would locate that paragraph in the source code to find out how this was written. Then I would do the same for an image to see how that was written. Gradually I was able to translate the source code into an understandable language.

Obviously to make actual changes to your site, you do need to access your web space in your hosting account and I would strongly advise you to make a backup of your site before you make any changes, as this will allow you to go back to your original site if you make a mistake. Believe me when I say it is extremely easy to make a mistake with html, just leave out an inverted comma or a greater than sign and your site can go haywire or a link will simply just not work!! I would also advise you not to work on your html if you are tired, as it does require concentration.

I spent some time viewing videos that taught me basic html and I then felt I knew enough to be able to start making changes to my site as well as optimizing it for the search engines. As long as you have a backup of your site prior to making any changes, you will not break out in a cold sweat when your site opens up looking like somebody has scrambled the source code! This has happened to me and it only takes a couple of very minor errors to throw the site into total disarray.

The way I was working of course was not the ideal route to take and it was incredibly time consuming, but being a newbie I knew no better but I was determined to learn. This all changed when I came across an incredible e-book entitled Search Engine Optimization Made Easy. I followed this easy step-by-step guide and I put literally everything in the e-book into practice and at the next Google PR update my site was rewarded with a PR4. Optimizing my site is now ongoing as I am continually fine tuning and adding more content to my site to increase my rank in the search engine results and by doing this my knowledge and confidence grow and the errors decrease!

I certainly am no html expert and tend to work with the copy and paste method. I do not use an html editor I work with the html in Notebook. So my next step is to learn how to use an editor as I am sure it will speed things up even further and make it much easier to correct errors.

Being able to optimize your site does not require that you be a SEO expert, I have proven that newbies can do it too! I think a lot of people tend to avoid it due to fear of messing up their site, but as long as you have a backup there is nothing to fear.

There are great advantages to optimizing your web site as you will hugely increase your presence on the internet, attract organic traffic, which is targeted and free, and ultimately generate more web income.

Cynthia Minnaar works from home online and invites you to visit http://www.cyns-home-biz.com for web income generating ideas and opportunities, articles and marketing tools. To get your free copy of Search Engine Optimization Made Easy visit http://www.cyns-home-biz.com/optin.html

What is the best tool for small business seo strategy?

Answer
Use Google tools in marketing small business. Get listed in Google local buiness. Many small businesses get leads and interested inquiries from a local business listing even if they don’t have a website URL. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }

Search Engine Recognition Tips

When you’re designing your website there are some basic rules you will want to follow in order to make your site appealing to the general public as well as the search engines. We call this in the business user and search engine friendly. This has to be a calculated balance of information so your site will be recognized by both the consumer and the search engines.

Users may be impressed with the pictures and flash of your site and enjoy some humorous quotes you’ve included, however, the search engine don’t recognize flash and pictures or sayings that is not relative to your site content. The search engines are interested in good well written keyword specific relative content only. You must keep in mind here that first of all you must be recognized by the search engines to get listed on the internet. Without the search engines help, no one will ever see your site. The information we want to share with you today is how can we achieve this critical balance.

One of the most common reasons why a web site is not indexed by the search engines is rather simple. If your site URL is embedded in JavaScript, most search engines will not recognize or index your web pages. By making some basic changes in your source code of your site, you can make a major difference in the acceptance or rejection of the search engines. There are a couple of other small additions to this process that we will be discussing in some upcoming articles….so stay tuned.

Other reasons for search engines like Google, Yahoo and Bing rejecting your site could be insufficient or non relevant content on your webpages. Since only content is read by the search engines, it’s imperative to have enough keyword rich content for the engines to give the proper weight to the good content for indexing purposes. A good example would be…picture your site as a book in the public library. The library likes to stock good quality books in their collection of reading materials. Your website content is as important to the search engines as the good books importance is to the library. Content is what the engines uses to list your site and rank your site of where it should be in their library of information know as the internet.

Rest assured that if your website contains only images, Flash and JavaScript your site will probably be ignored by the search engines because they are structured not to read this type of graphics. Your site will be more relevant if you use HTML text in your website. This is known as source code. If you don’t know how to write some basic HTML or have a good text editor then you need to attend some classes covering this important aspect of building acceptable information for the search engines.

When search engine robots spider your site they will normally only look at the front page which should be your index page (index.html). Having links on this page linking to the others pages of your site will be picked up by the spiders when they visit your index.html page. Another way of getting the spiders to pick up your other pages can be accomplished by placing the links to your other pages at the bottom of the index page.

Frame styles in your site may be another rejection indicator for the search engines. By making your site a non-frame site and including normal hyperlinks will make the search engines robots extremely receptive to indexing your site as well as accepting your website for recognition on the web.

There are some search engine like Google and AltaVist who will completely ignore your site if you have invalid html tag sequences. Double check your code and make sure your opening and closing tags, table opening and closing table tags are displayed correctly. Make sure all of your content is between the opening body tag and the closing body tags in your source code.

These few helpful tips should get you recognized by the search engines and earn a page rank that will get you recognized online. You too can earn the coveted distinction of the elite few who show up in some of the ‘Top Positions on Google’. It takes your dedication to learn the process and then applying what you learn to further your online presence.

If you have additional questions or need some personal mentoring, you can contact the eBiz Solutions Team at the contact information listed below. The Team members are standing by to assist you in your marketing challenges.

‘Let’s Build Your Business Together’

Larry L Miller SEM/SEO Consultant

 

Larry L Miller a SEM/SEO Consultant who specializes in promoting his clients to ‘Top Positions With Google’ and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems..http://larrylmiller.com, Private Line: 321-594-4405, Skype: larrylmiller121, trafficwizard40@yahoo.com

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }

Are venturing into internet marketing business for a first time or you have been marketing online for quite some time without any real proceeds. Then you need to carefully read this internet marketing tips article.

Before you start promoting a product or business, the first thing you need to do is to conduct a research and see if there is a demand for the product you are trying to promote. As far as am concern, finding if there is demand for your product is part of marketing. There is no way you are going to have success with a product that nobody wants to buy.

Secondly, find the keywords that your prospect will use to search for your product. Google keyword selector provides you with ample information such as the number of searches a product receives as well as the number of competitors. A keyword that receives up to 3,000 searches monthly is a profitable keyword. You need at least five profitable keywords to start with.

Your competitor is also another thing you should put into consideration. Google keyword selector also gives you an idea of the number of competitors you should expect. It’s better to find keywords that are less competitive. However, you can still do well no matter the competition you face by spying on your competitors and seeing what they are doing and applying similar strategy with little variation.

When you have sort out your keywords, it’s time to start getting the word out about your business. There are many ways to do so. Below is a few effective internet marketing tips to help you get started.

1. SEO – Search engine optimization is suitable for those who have a site of their own. SEO is about optimizing your page for the search engine so that you site can appear in the free listing of the search engines. This kind of method takes time but is very effective online marketing strategy. It requires building back links using some of the marketing method I will list below. You only need to optimize your site once and since building back link is part of marketing, it’s will cost you nothing to have your site optimized as well as wait for months to start seeing the result.

2. Blog – Blogging has become a vital part of marketing. With a blog you can say what ever you want to say just the way you want it. A lot of people often visit blogs for information and blogging is a good way to build back link when you have your site optimized. The key is to provide essential information and include a link to your landing page.

3. Article Marketing – Are you good at writing? Then you stand a good chance to get a lot of prospect to visit your site. Write one article everyday relating to your business and include a link in the resource box section and submit it to any of the numerous article directories.

4. Forums – There are numerous online discussion forums, register with at least two and add your link in the signature area and start making post. First you need to read the rules or you can easily get banned for posting wrong information. Only make useful post and people will trust you and make purchases from your link.

5. Directories – People often visit directories to find any thing of interest. There are lots of directories you can submit your site to. Dmoz and Yahoo Dir are one of the most popular, submitting your site to Dmoz can take months before it gets approved while Yahoo Dir cost about $299 to submit your site and yet its not a guarantee that your site will be included in their listing. Search for “list of directories” and you will find many small useful directories you can submit your site to.

The above is just a few internet marketing tips. You can use the forum to search for more ways to promote your site.

John Benjamin is the webmaster Online Business Ideas. Tired of money making system that requires months of hard work? Visit Plug-In Profit Site to find out how you can escape the rat race.

What’s the key to success when marketing to women online?

I’ve started a small online business that caters to girl and women. I still feel unable to market to them though lol. I know they’re more emotional than us (men) and might be attracted to what moves them rather than what works best but not sure how to go about marketing to them. I think like a man when I market to them because I’m a man lol.
Any ideas, tips or anything else that might help me do better in this regard?

Answer
Women, very tough for us guys to figure out, I agree. They are wonderful creatures so much better than us men! I still have trouble figuring out my wife and mother, however, marketing to women should not be that difficult if you use your wits.

Ask yourself these questions:
1.) What are my top competitors?
2.) Who among the competitors is selling the most?
3.) What are they doing that I am not?

It is pretty basic stuff. If you are selling lingere, I would bet that Victoria’s secret knows a bit about how to sell this to women (and men!) so go to their web site and see what they are doing and emulate.

If you are selling creams and other beauty products have a look in on Este Lauder, The Body Shop etc. as they know how to sell to women.

Take their ideas for your own and modify them for testing. They have spent a fortune on marketing speicialists to design their campaings – – follow the herd and you should arrive at the watering hole before you know it.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }

GENASANTE  – a  Natural Health Business strategy for Single Moms – by Mike Raphael.

Are you a SINGLE MOTHER to two young girls and are struggling mightily just to get by? You currently have an office job during the week and are seriously considering taking on a second job on the weekends just so that you can keep food on the table and a roof over your heads.

Although it breaks your heart to constantly have to leave your daughters in the care of a babysitter, you just do not see any other solution to your financial quandary.

Chances are good that you spend a fair amount of time each day online for a variety of reasons.

Times are EXTREMELY tough economically. 36,000 people per day are losing their jobs. Maybe you are one of them.

Are you an OUT-OF-WORK BUSINESS EXEC? Don’t buy into the lie that you cannot make money while online just because of this lousy economy.

This article is for one purpose: To simply provide you with information that may help.

What you most truly need is a legitimate and effective system that will enable you to achieve profitable web success part time. If you are serious about success and are willing to take action to achieve your goals, then you will be amazed by how quickly and easily you will be able to achieve successful home based online earnings with this state-of-the art business platform!

Don’t buy into the belief that it is necessary for you to sacrifice spending quality time with your kids just to make a buck. Instead, please allow me, Michael Raphael, marketing representative, to introduce you to a unique opportunity that will enable you to earn a lucrative income from home!

There is no denying the popularity and prevalence of computers and the internet; this technology has improved countless lives all over the world.

It is time that you started leveraging the power of the internet to make good money for doing something that you most likely have already been doing on a daily basis for free? If so, then today is truly your lucky day, for I have discovered a turnkey business website that will enable you to do just that!

In order for you to make money while online is what you need to do:

1. TAKE A MOMENT TO CATCH YOUR BREATH

Take a moment to imagine how great life will be when you are your own once-in-a-lifetime opportunity boss, can set your own schedule and are achieving profitable web success part time from the comfort of your own home… Never again will you have to worry about being able to pay your bills or lament not being able to spend enough time with your girls.

2. BE PART OF A CUTTING EDGE organization that has combined two of todays most lucrative industries ‘home business and personal development’to form a revolutionary program that just about anyone can utilize to reap successful home based online earnings.

3. BE WILLING TO BE COACHED –

Even if you do not have any sales or marketing experience, as long as you are coachable and trainable and are willing to put forth the necessary time and effort, you will be taught everything you need to know in order to thrive with this turnkey business website.

http://www.MyGenasante.com/MichaelRaphael

Mike Raphael is a Pastor, husband, father, and helps people make money online.

http://www.MyGenasante.com/MichaelRaphael

540-903-0200

 

 

Online strategy games..?

I started off at addicting games.com and found lots of strategy games. I like the ones where you run businesses, like a parlor or restaurant or bar… stuff like that. I want to find more, but I’m not able to download things to my computer right now. It’s so frustrating! Does anyone know of some of the games I’m talking about and where I could find them without downloads?
thanks guys.. these worked well (:

Answer
http://www.shockwave.com/strategy.jsp
There are so many here!

Im pretty sure http://www.miniclip.com/ has some too!

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }

 

Because of the capabilities of Web 2.0, it could emerge as an important online marketing tool. It could make internet marketing much better than it is today.

 

The Emerging Web 2.0

 

In the current landscape of the business environment, almost all online business tasks involve online or information technology transactions. The business landscape has been completely modified, and there is nothing companies’ management can do about it but to acknowledge the trend and take advantage of the currently popular online portal’s usefulness. Web 2.0, specifically is very widely used across all online industries. The surfacing importance of this online marketing tool should prompt businesses to use it for internet marketing purposes.

 

Access to Web 2.0 enables businesses to generate, secure and self-publish pertinent data. With the use of this online marketing tool, the internet is more effectively becoming an instrument for outsourcing knowledge and information. Expertise of professionals is easily shared to others who are in immediate and dire need for information assistance. The popularity of sites like Facebook, MySpace and Friendster has been considered as a great and emerging opportunity for marketing professionals who intend to use the internet to obtain goals.

 

Online Marketing Potential

 

Social networking, instant messaging, wikipedias, podcasts, RSS and blogs are specific Web 2.0 tools that are mostly helpful in carrying out internet business tasks unconventionally. According to one study, instant messaging is one Web 2.0 tool that is regarded as ‘substantially valuable’. Podcasting, RSS, wikis and blogs are regarded as tools with ‘moderate value’. Interestingly, social networking is perceived as a tool with ‘limited value’. Overall, they are all potentially useful when it comes to internet marketing. That is why Web 2.0 is considered more like a marketing tool these days.

 

Web 2.0 could be a new technology but it is surely very promising as a general online marketing tool. It could facilitate better and more effective online business transactions because of its flexibility. As a major internet portal, it could deliver services and activities that its predecessor could hardly do all at the same time, for online marketers’ convenience.

 

Insights About The Technology

 

Overall, Web 2.0 could complement creativity of online marketers. This comes as no surprise. As an online marketing tool, it could facilitate unlimited potentials in reaching and servicing online users and customers. Online companies could do much more using this portal. That is why its importance could never be underestimated.

 

In the future, it is expected that Web 2.0 would be a potent general online marketing tool. It could make possible several ideas and concepts that still seem less feasible these days. It is hoped that the popularity and wise use of Web 2.0 could open many doors of opportunities to various internet businesses. In the future, do not be surprised if internet marketing becomes all the more interactive and engaging.

 

 

How could Web 2.0 become an effective Online Marketing Tool in the future? Find out at the link Internet Marketing Resources for more.

What are some creative Online marketing Strategies?

I am looking to advertise a new web site upon its completion. I know about being on a search engine, banners, and simple things like that. I am looking for some new creative ways of advertising that have been created by using the web. I am not very familiar with these new internet-based advertising schemes such as network marketing, however, these are the type of things I am looking to learn of and about. If you have any idea, an explanition of that idea would be greatly appreciated. Thank you very much.

Answer
“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }

Ebook marketing strategies may vary from one marketer to another. But if you want to discover the most effective ebook selling tips read this article where you will find 4 easy steps to selling ebook fast.

But first let’s answer to the following question:

Ebook Selling Secrets: Why Are Ebooks Hot Selling Products Online?

The answer is simple. Ebooks are the fastest and easiest solution for many people who want to get rid of their certain problems as quickly as possible. The best thing is that such digital products can be instantly downloaded once a buyer purchased it. So ebook selling is much more popular than selling other products online.

Here are 4 Easy Steps to Selling Ebook Fast:

1. Create an online ebook store

The most effective ebook marketing strategy is building an online ebook store to sell all products in one place. Why is it the most effective solution to the question:’How to sell ebook fast’?- Because a sales page selling single products does not always meet a potential buyer’s needs. Therefore to turn your visitor into a real buyer you should offer as many ebooks as you can to increase your website conversion. So create an online ebook store.

2. Add valuable bonuses to any product selling on the store.

To stand out from your competitors you should add special bonuses to all products you are selling in your store. This will add more value to your products and store. As a result, people will prefer buying from you than from other marketers.

3. Promote your store on the most popular websites.

After creating your online store it is important to apply effective ebook marketing strategies to make money in a shorter time. Don’t worry, if you are newbie who doesn’t know how and where to start. It is enough to market your site on popular forums, craigslist and article directories.

4. How Sell Cheap Ebooks on Ebay?

The only trick is to add some value to the product you are going to sell. In this way, your offer will stand out from the crowd even if you are selling the exact same ebook like other marketers do.

So here are some quick tips that will help you easily sell any cheap e book on ebay:

•Add tons of bonuses to your product. Of course, they should be related to the ebook you are selling.
•Offer free consultation.
•Create a special report and add it as an exclusive bonus to the product.
•Put your best price on the ebook.
•Offer strong guarantee.
•Make your ebay listing title keyword rich. In this way, you can generate as much organic traffic as you can.

In this way, your ebay listing will really stand out from other hundreds sellers. If you apply all the above mentioned tips you will surely have more potential buyers than other online marketers.

Cheap e books are still bestsellers on ebay. The only thing you have to do is to be as much creative as you can while selling ebooks on ebay. Try to ensure your potential customers that your offer is the best one they can find on ebay.

Conclusion:

You have already got the answer to the question: ‘How To sell Ebook Fast’. It is the very time to act!

Also read Guide for Dummies Ebooks Profit – Discover The Only Easiest and Fastest Way To Earn Money Just Today What If I Would Offer You To Build Autopilot Cheap Ebook Store in 2 minutes, loaded with 112+ Hottest and Brand New Products for only $12.99 a Month? Visit http://downloadebookdummies.info for more info!

anyways or strategies to make money online?

anyone know any ways or is making some sorta consistent money online. anything, or even good odds in online casinos or online casino games, strategies or systems, i make some money doing affiliate marketing but very little.any ideas would be awesome. i made over 100 quid once in roulette with a system but lost it. tried it again but lost ten quid of my own money. any systems, strategies ideas and i’d be stoked!

Answer
Yes, you can make money online!!! Read this:

http://www.associatedcontent.com/article/1337017/make_money_at_home_for_stay_at_home.html

Good luck!

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }

This might seem like a bit of a strange question but what should you be tracking as the measure of success for your SEO campaign? The success of a well executed SEO campaign can and often should be down to much wider considerations than the performance of a single or small basket of initial keywords in the search engine rankings. Typically though this is what some business owners tend to focus on and by perceived market demand what some SEO companies will lead the business owner to measure as the success metric.

The reality though is the success criteria will vary depending on each individual business and the aim of the site but without an initial consult with the site owner or business marketing manager this important metric is often overlooked.

For example an informational or charitable site may only want an increase in exposure, the same could apply to a promotional site also. But an e-commerce site may need to see both tangible and non tangible results.

A tangible result in most cases could be a seen or measured return on investment from the SEO campaign by the generation of increased sales activity of either the target product and/or associated products, and non tangible success factors could be an increased public awareness of the business or brand awareness, and additionally lead generation from client capture that could lead to future sales and/or customer referrals.

In reality whilst the success of a campaign can come down to the increased ranking of a particular single target keyword or phrase resulting in increased visitor numbers or increased sales additionally, a successful campaign will also increase the site authority in the search engines as well.

Site authority can be gained from a short term campaign but in reality is often the result of a longer sustained and well planned campaign that not only targets a small keyword basket but also a diverse one.

Typically reporting only measures targeted keyword/phrase results but often a sites biggest boost in performance comes when it starts to develop authority.

So how do you know when your site is getting authority?

Simple, not only will your site rank for primary keywords but you will also start to rank for a whole bunch of keywords and keyword combinations especially if you have good on page optimisation or have had optimised copy written for you.

In addition to this you will also notice when checking your stats that search engines will send you traffic for phrases you have not even promoted and ultimately for phrases that may not even be on the page.

What happens here is the search engines surmise from your link popularity and on page factors that your site will most probably the site (or one of the sites ) most likely to provide the searcher with the answer they are looking for.

Some typical factors that help site authority are the quality, diversity and spread of the links to your site (not only the front page), new discovered link activity, new relevant pages on your site, on page optimisation and internal linking as well as a few other factors.

So in summary not only track your initial targeted keywords carefully to ensure the results are consistent with your success criteria, but also pay close attention to other keyword traffic that the search engines send you. If the search terms are profitable then develop additional optimised content and pages to grow your site organically and further develop your sites authority.

Author: Dave Talbot: Correct search engine optimisation and search engine marketing are vital ingredients for any websites success in todays online world. Without them most websites will simply not be found and as a result will never be successful visit =>> SEO Southampton for information on effective website marketing strategies

In terms of SEO, what’s the best strategy to use when ranking for a name with 2 different spellings?

I’ve created an interactive resume/electronic portfolio of myself online – but all of my site’s content uses my full name MICHAEL. What if people search for MIKE? My site comes up as the 4th listing for MICHAEL (LAST NAME) but not on the first page for MIKE (LAST NAME). Does anyone know what I can do so I can rank for both MICHAEL and MIKE?

Answer
Hi Mpax,

You can try to help the search engines position you for both terms:

Ex: Title Tag:

John Michaels – John Mike – Resume – Atlanta Georgia Software Engineer
what this does is use both of the names in the tag in a prominent position, and also detail other relevant info.

Ex Description:

Ex Keywords:

You can also build external links from high page rank blog sites to the site with both spellings of your name. If you optimize the page for your primary name, and include a little bit of text to address the shortened last name, the links you build to this page will have more value.

I’d be happy to help you – drop me a line via email with your site.

Brian

You can find more information about Atlanta Online Marketing in Yahoo! Answers

{ 0 comments }