March 2012

The bounce rate means, how quickly the site visitor leaves the site after the landing. If you present online business ideas on the site and the visitor leaves immediately after arrival, something is wrong. The visitor has seen a wrong information about the landing page or the information and the landing page do not match, i.e. the pre selling tells something, which the landing page cannot fulfil.

The Sales Funnel Is A Process.

And this process to sell your online business ideas and opportunities is based on the business plan. The business plan presents the concept and this concept defines the business strategy, target group, the consumer promise and the different functions of the different parts of the sales funnel. It does not matter through which part of the funnel the visitor enters, each can work to lead the visitor to the landing page in a way, that the visitor finds, what the funnel promises. The search terms, the keywords, have big roles in this process.

Select Your Keywords Carefully.

To put it simply, the search term must describe the visitor benefit or at least not to give a wrong picture about it. The tyre kickers are not useful. The long tail keywords work well, because the visitor who has used one knows in detail, what he is looking for. On the other hand too generic keywords are good traffic builders, but this traffic is not very related.

The Art Of Persuasion And The Keywords.

Usually the site visitor, or the benefit seeker, sees many parts of the sales funnel. This sets demanding tasks to the site webmaster, because he must arouse and keep the visitor interest, i.e. to be able to persuade the visitor to click to the next step.

The Importance Of The Segmentation.

Different target groups have different needs. The sales funnel and especially the landing page must have an ability to offer different benefits to the different target groups. This is very important. When the visitor lands to the page he must get the segmentation idea in one second, otherwise there is a danger, that he will continue surfing. For instance, if your landing page offers benefits with the search term online business ideas and opportunities, some visitors are looking for educational tools, like software, some email training, some affiliate programs and some educational articles. Actually all these are different segments and the visitors must see these segments clearly.

The Segmentation According To The User Habit Of The Site.

You as a webmaster are interested what benefits the visitors are looking for and how they have used your offers. If you have an optin email list, you should try to segment it. The segmentation criterion are the usage habits. How many time they have bought and what kind of products they have bought? Have they just signed in the email course or sought some other information?

Are they both the newbies and the advanced marketers? The careful segmentation helps to keep the bounce rate low. Another factor is the benefit producing. How well the site gives benefits to the target group. Here a good criterion is the number of subscriptions, the purchases etc. This is natural, because if the visitor has found out, what he is looking for, he will buy or get some other benefit, which the site offers.

Juhani Tontti, B.Sc., Marketing, Recommends To Use Segmentation To Market Online Business Ideas To Get The Correct Visitors To The Online Business Website. Visit: Online Business Opportunities

4Front Investigations interested in online marketing?

4Front Investigations searching for the latest in on line marketing ideas from experts in the field of on line marketing

Answer
Contact me. I’m an expert in this area. Very reasonable rates I assure you.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Do you have a large email mailing list? Are you making the kind of money that you’d hoped you’d be making in your online business right now? Or are you struggling from day to day wondering how you can earn a nice living online? Well if this describes you, you should know that your situation can be fixed if you’re willing to work to change it.

To make money online, you need to use email marketing. 80% of your total business profits will come from sales on the ‘backend’ (repeat sales from existing customers). So if you’re thrilled with the money you’re making now on the front end, imagine how much more money you could be making if you kept selling to the people on your customer list?

I know getting more initial sales is a priority of yours and it’s understandable. Besides, how will you create a customer list if you don’t even have initial customers to sell to? But this should only be about 30% of your primary focus. If you want sales, the easiest way to go about getting them is with advertising.

Even if you have a limited budget, you should still be doing free online marketing methods so that you can further promote your business online. And one of those ways is with email marketing. Imagine trying to mail out to 100,000 leads using offline direct mail. It would cost you a FORTUNE in costs, and you may not even recoup your entire investment.

But with email marketing, you don’t have to worry about that. You can send a simple email to all 100,000 subscribers, and wake up with money in your inbox. Isn’t that amazing? I think it is, and it’s something that I see everyday. I think you could benefit from using email marketing because it’s so automatic, and it saves you alot of time.

If you want to make money with your email list, you have to get them to trust you. In your initial email to them when they opt-in into your list, tell them thank you for subscribing and offer them a free gift also. This is a great way to start the relationship off right.

In subsequent emails to your list, deliver to them helpful tips and advice about whatever niche you’re in. Don’t email them everyday, because you’ll become a pest in their eyes. And pests emails don’t get opened. They will skip over your email, delete it, or simply unsubscribe from your list.

Make sure you have alot of emails ready to be sent off to your subscribers. I recommend that before you run your first ad or do any kind of free marketing… have about 20 emails in your autoresponder. If you space the emails 3 days apart, you have 2 months worth of emails that you can let run automatically.

Now every week you will want to include more autoresponder messages, but when you first start out, make sure you have your messages ready, and that your autoresponder is ready to start collecting subscribers.

Email marketing is a great way to promote your products and services. You should jump on this opportunity to contact subscribers at a low cost – in return for high profits.

Good luck with using email marketing in your business.

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

Where can I find tips for online marketing strategies?

Books, magazines, websites or any other source that can help me learn how to effectively market my business online.

Answer
The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?… and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain “generic” keywords, then anyone using such “generic” queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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For any new business venture, online growth in terms of sales, marketing and client base is largely dependent on SEO tactics. Whatever be the business genre, SEO is the tool that can up the online market value of a company and bring it to the forefront where prospective customers will take notice. SEO marketing in this age has become so crucial for online businesses due to the assured benefits it has to offer. SEO friendly web pages with SEO content have become a prerequisite for businesses to succeed in this internet era. To remain at the top notch position and grab eyeballs, businesses are looking for means to make their web designs compatible with SEO.

The role SEO ranking plays for online businesses is quite evident. Whenever we search the internet for any content, SEO ranking defines the search results we get. In order to acquire that top most rank in popular search engines like Google, businesses are turning up towards professional SEO services. This inclination can be attributed to the special marketing and advertizing strategies that are put into use by SEO service providers. Since such services help cut peer competition through calculative methods, online businesses rely heavily on SEO based web sites.

SEO services India are preferred as they boost market value of online businesses and create brand awareness. Special tactics are used to keep site rankings as high as possible so that their content receives maximum number of clicks in result pages. The most common approach followed by SEO service providers is to first sort out the target client, build up client trust and market trust, and finally utilize SEO centric techniques like keyword based content, catchy blogs and articles, etc. to build a strong hold on the online domain. Optimizing keywords and playing with the content so as to satisfy the criteria of search algorithms of search engines ensure better rankings.

Along with the effectiveness of SEO strategies, online companies also look for affordable SEO services. Excellent SEO based marketing at rationalized costs is what most companies look for these days. A steady market growth with a rising progress graph largely depends on the ability of SEO services being hired. Trust and genuine content goes a long way in contributing to the brand value of any company engaged in online business. Intelligent marketing takes shape when market risks are duly analyzed and real expectations are set.

Sommet Solutions a web design and affordable SEO services provider in India. If you are looking for Professional SEO services, Sommet Solutions could be the right choice for you.

What is your favorite SEO method?

What is your favorite SEO strategy?

Mine is Web 2.0, Article Links & Blog Commenting

Answer
The SEO strategy you follow is part of off-page SEO tactics which include link building through directory submissions, search engine submissions, PR and article submissions as well as local listings and classifieds. If your business operations keep you busy, leaving less time for marketing activities – I’d suggest you hire the SEO consulting services of an interactive web agency like Resultrix. Their SEO experts breathe much-needed life into your online business strategy.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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The Internet is growing rapidly and they are still claiming that its still in its baby stages which is a very scary metaphor because if that is true. I am sure looking forward to the future and watching the power of the internet involve. The good thing is that people who get in now are going to be so far ahead of those who wait 5 to 10 years to join this rising tide. The Internet is creating more millionaires than any other vehicle out here in this world we live in. They say money doesn’t grow on trees and that’s because we have computers and if you plant your seeds right on the Internet you will have financial abundance beyond your dreams.

There are some things you must have though to survive on the Internet and keep up with these big players who have tapped into one of the most powerful machines right below our minds. Information is consistently being uploaded on the internet and it would take you many lifetimes to find it all, understand it, and then implement these strategies. And when your trying to find everything you need to know on how to start your online business it can be difficult finding all the information because it is scattered all over the web, and its only right to mention finding content that you can actually trust. Because the Internet is a free space to upload content. There is a lot of B.S. out here in cyberspace but understanding some of the techniques that I am going to give you will help sort through all of that and get you closer to finding everything you need.

Some Steps that will help bring you to the light and understand the Internet

1.) Find of Community of Entrepreneurs that have Credibility in the Area of Online Business, Internet Marketing, an are aligned with other Top Earners in the Industry. I will share a link to a community that has really helped me evolve my internet presence at the end of this article. But Here’s what a solid community should have to offer.

Mentors that guides you every step of the way until you can fly on your own.
Personal Growth and how to become a better you so you can change other peoples lives
Associate yourself with like-minded people that are only going to encourage you
You should be able to consistently mastermind with your community to continue your motivation and develop new ideas and concepts and keep your mind in motion. It doesn’t even have to be in person. Thanks to the Internet. It can be conference calls, webinars, or private/personal phone calls.

2.) Educational Platform.The Right Education is whats going to open your eyes to whats possible and by applying that knowledge you will be able to see how to mold your business the right way for long-term success. Now it has taken me 2 years of looking for this right education and I finally found what I have been looking for and I honesty don’t believe there is anything else out there that even comes close to this educational platform. So instead of you going out and searching for the information you need and trying to find someone you can trust. I am going to share with you a community that has had great success in educating and training people in building their own online business and working from home. But if you continue to search for other educational platforms here is what you need to look for.

They have all the Information you need in a virtual back office built for you and they also provide other resources for you to find even more information on that particular area.
They Immediately build an online sales funnel for you so you can start applying everything you learn and start driving traffic to your business.
They share with you all the Effective Marketing Strategies with live training, webinars, conference calls, and instructional videos.
They provide you with your own top earner in the industry to help guide you and answer your questions

Bottom Line: They Literally Give you everything you need to know all in one spot where you don’t have to waste hours, days, and money trying to find all the training which is scattered throughout millions of sites. I have been fortunate to find a site that gives me all the information on one site and if they don’t know something they direct me to another source that does.

3.) Mindset is the Foundation to having true success towards anything.

Be Positive Everyday
Know the Power of Your Thoughts
Be Open Minded
Help Others Reach Success

If you use these three strategies in mastering your business. You will have not reason not to succeed and I wish for you to have great success and maybe one day will bump into each other at the top.

Rickie McWilliams is a Business Development Coach who can lead you in the direction towards having a successful Online Business and creating the time and freedom that you truly desire. He works with Entrepreneurs and Business Owners, and shows them different marketing strategies that will increase their income, traffic, and overall growth in their business by using Online Marketing.

 

For PremeiereInternet Marketing Education Click Here

Click here for more  information on Starting a Business Online

What Strategy i should use for Pricing to an Australian Client? How do they influence pricing?

I have a off-shore Business solution online. I want to know how australian clients behave in negotiating for pricing. what strategy i should use for pricing my Austraian client.

Answer
Look at competing bidders and their capabilities. Employ business 101 about supply and demand. No competition creates high demand, thus fee structure.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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By now you need to have a fantastic network of individuals designed up. You need to use them to talk to with when you discover on your own caught or missing motivation. In some cases all it requires is a fresh new perspective to acquire the energy to preserve heading with your web advertising endeavors.

 

3. If you want to obtain some new tips and perspectives then you need to consider checking out a good net advertising and marketing forum. You can stage outside of your private realm and collect some hints and tricks from other people in other spots. Obtain out what has worked and what has not for others and understand to utilize this information and facts to your own journey.

 

You will need to be an active participant in your thriving journey as an world wide web marketer. If you are not then you will obtain oneself falling behind and not creating money as you meant. Stash away some of these simple and common ideas to pull out when you locate yourself struggling to move forward. You will come across that it is the very little issues that preserve you shifting along with your internet advertising and marketing objectives.

Generating brand awareness for your little local business would be the icing on the cake and for some, this would generate their company to a brand new degree. In this write-up I am heading to break down a number of net promoting tips you can use to brand your organization title and generate much more gross sales and consumers to you like a magnet.

 

Are you missing product sales, consumers, and targeted visitors to your retail outlet? This may well be due to the present shift that is taking location in the globe of enterprise. Years in the past, you could place a good ad in the yellow pages and generate a full bunch of leads like clockwork.

 

These days, the web has taken more than this particular advertising and marketing technique by storm. It is only less difficult to do a speedy search on the web than it is to choose up a hefty yellow pages book to lookup for a products or support.

 

So, the first suggestion to develop additional sales for your little business enterprise is to establish some type of internet true estate. Hopefully, you have established a database of your existing repeat clients who completely really like your provider and would not brain checking out what you have established on the world wide web.

 

The ideal system right here would be to create a simple capture page with video clip on it telling your present-day and potential clients your Best added benefits you have to offer.

 

For instance, if you individual a restaurant, do an actual video exhibiting the complete entire world your finest dish and how to put together it. Also, it’s possible you would like to give away your leading 3 recipes in exchange for your potential customers name, email tackle, and cellphone range. This will commence the communication course of action, which ultimately should lead your possible consumers to check out your establishment.

 

Secondly, if you want your area enterprise brand name identify to go viral, create a fan page on Facebook. Facebook is absolutely in the new light of successful internet promoting.

Elvin Stanton the guy who have been behind several multi-million dollar launches,most famous one made $1 million dollars and now the time about to reveal the exact strategies that helped marketers get that wealth.

How can I go about building a web site that sends emails matching each customer to certain products?

The web site (call it XWZ.COM) should match each customer with products s/he is interested in, if/when these items become available. In detail:
1– Each subscriber is assigned a password that is sent to her personal email for security/ verification. Once subscribers receive their passwords and log on to XWZ, they identify their desired product/s and receive emails telling them to check their XWZ-inbox for product availability.
2– When they logon, and before allowed to the inbox, they are given subscription options.
3– Payments are processed automatically (credit cards. PayPal ..etc)
4– Once subscribers pay and reach their XYZ-inbox, they are told if the product is available. If product becomes available after a week or month, subscriber receive email.
What programming language, sever, database, firewall and other technologies should I use to get this without paying an arm? All technical or marketing tips or references to similar small sites are appreciated.

Answer
Depending on traffic and quality.

Java/JSP – High quality (less chance for bugs), expensive and scales well.

PHP – Messy, but there is a lot of stuff written in it already.

Perl – Not quite as bad as PHP, but still has some of the same problems.

Personally, I would try to use perl or consider using PHP for the web front end and perl for the email functions and any control panels when possible.

You might look around for some of the technology already out there, inspect the source code to determine how viable it is to modify it for your needs.

For subscription stuff, you could consider:

(PHP)
http://www.geniegate.com/listings/dolphin/

It’ll confirm email addresses for you, but, won’t manage the mailings. (you could write code specifically for that later) Full disclosure, I own GenieGate.

As far as the ecommerce, there are a lot of shopping carts out there, look for one that is simple (don’t go for “lots of features” go for “written well and can be modified) I sometimes see people go for whatever has the most toys, this is a mistake for this kind of software, you really want “easy to code in”.

You’ll probably want to interface with the product catalog to generate the email, so, your ecommerce package should have a nice table structure and/or good, object oriented code for accessing the products.

It goes without saying, once a package is modified, you can’t “upgrade” it.

It’s important to start off with a decent one that is relatively bug free (or at least, written so that you yourself can fix bugs as the crop up.)

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Online Marketing also referred to as Internet or Digital Marketing, in a broader sense is promoting your good or service using the internet technology and wireless form of media. It comprises of both the technical as well as innovative aspects of marketing. This includes well thought web 2.0 strategies and their implementation using techniques such as proper designing of website, development, search engine optimization, social media optimization, advertisements, etc. When it comes to online marketing strategy, there are a basic set of etiquettes and do’s and don’ts. Though some of them may not be as considerable as others, but ignoring them could be risky for your online campaign. Below listed are few of them:

 – Research: Targets and expectations of the client should be laid down and accordingly should be used to plan the online marketing strategy of the campaign. A detailed research is required to be done for the keywords, the competitors, and online presence of both the campaign as well as the competitors. Upon competitive analysis, one needs to plan out the online strategy and choosing the relevant platforms. One cannot deny the inevitable nature of proper research and strategy framing.

 – Do not send unsolicited messages or post across too many self-centered communication: The best shortcut that slams your online strategy and ensures that your campaign sees its death even before it starts is allowing posts that are shamefully self-centered and self-promoting. This is shameful to the extent that your target audience becomes itchy to do business with you.

 – Do not sound too anxious or pleading of your product: It is a common sense but most people fail to execute it when it comes to their own online campaigns. Do not request people to come to your website, rather make your website and product so impressive and compelling that the consumer cannot resist himself from visiting the website or buying your product or service. Always ask yourself if with this kind of promotion would you yours lf have bought the product if it weren’t your own product. And you have the answer if you are on the right track of promoting.

 – How is it useful to the customer: When initiating any of the online marketing campaigns, ensure that you provide solution to the customer for their problem. You must tell them how your product will benefit them. The more your marketing is attractive and reaches to your potential customer, the more excuses they have to become your customer, meaning more business to you.

 – Making the ‘Placing an Order’ as simple to complete: Many a times customers find the product attractive enough to buy, but then in the mid of the process abandon placing the order due to the complex and tedious sales process. I m sure you do not want to encounter such an experience. Ensure that you have the simplest of procedure so that the customer can place an order.

 – Follow up: Once the customer buys your product and you capitalize the profits, ensure that you’re in regular communication with your customer. Follow up. Keep your product and organization fresh in their minds.

 Adhere to these simple principles and see your online strategy work like never before.

Aly Mathew writes for digital marketing strategy to the highest level with Search Engine Impact and online marketing strategy for internet marketing

I work for an online SAT prep company. We launched recently but our product hasn’t taken off. Any ideas?

We’ve had some sales and marketing difficulty. For one, we haven’t figured out the best marketing strategies to drive people to our site. Second, we haven’t been able to convert prospective clients into customers.

That said, I’d like to get some insight from Yahoo Answers! experts on how I can help to drive business.

To let you in on a little more about our company, we offer a video-based online test prep service. We have hundreds of video lessons and explanations to help students with their Math, Critical Reading, and Writing development. Currently, we offer SAT and PSAT courses. Also, from our research, we’ve found that the the target customers are high school parents and students.

Thanks for your help!

Answer
حيااكم الله في قروب دهموني

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Has business been a little slower than normal around your company offices? Have you noticed more and more sales people spending time looking quietly at their declining sales revenues and profits? If your company is one of the millions of firms trying to connect with as many online customers looking to buy your products and services as possible? You need to turn to an SEO agency for a new online marketing strategy to increase the traffic coming to your websites. The SEO agency you decide to work with will help you promote the things you have to sell online better. They’ll also work with you in order to develop your business websites and marketing strategies in order to make them as attractive to search engines and the buying public as possible.

Companies doing a majority of their business on the Internet these days are finding it necessary to constantly implement new online marketing strategies in order to increase their website traffic. This is where the SEO agency steps in to help by creating a new online marketing strategy for their particular business model. They’ll work with your company to design a marketing plan that will increase the number of people surfing the Internet finding their websites. The also continue to work with your company in order to develop your business websites and increase the volume of traffic coming to your websites.

If you’re currently planning on creating new business websites designed to help your company reach more online customers looking to buy your products and services? An SEO agency can help you by creating new websites from the ground up that will start with an advantage over some of the competition. The new websites the SEO agency you hire creates will be search engine friendly on launch, which will give them a leg up on the competition on day one. This will quickly lead to a rise in the search engine ranking your websites achieve. It will also increase the chances of your new websites selling a lot more products and services in the years ahead.

If your firm is looking to increase the volume of customers coming to your business websites you can decide to work with any SEO agency. You need to contact one of the top companies offering online marketing strategies firms turn to in order to increase the traffic coming to their websites. Trafficspinners.com has a reputation as a top designer of new online marketing strategies that work to increase traffic coming to websites. If you need to increase the number of customers deciding to take a look at the products and services your firm sells online? Drop by Trafficspinners.com to take a look at all of the online marketing strategies we offer firms doing business on the world wide web.

Few firms doing business on the Internet can afford to not use online marketing strategies in order to enhance business. If your company is starting to fall behind the competition a little, it could be time to talk to Trafficspinners.com about a new online marketing strategy to get things moving again. By employing the services of one of a top SEO agency you’ll be putting your company in a position to catch up to the competition. You’ll also be making it possible to make your business the best it can be. Drop by Trafficspinners.com right now to talk to a representative about starting down the road to online business success. We’re waiting to talk to you about how we can help you increase traffic to your websites.

Author writing about top SEO agency and seo company in Dubai. To find more details about SEO agency, please visit their website: http://www.trafficspinners.com

marketing strategy online and offline?

1.Discuss the marketing strategy (online and offline)
2.Advantages and disadvantages of each stagey
3.You are view on know to make the marketing strategy more efficient
4.Pictorial presentations
5.Appendix/reference

Answer
All strategies should have the following most basic ingredients:

1.You must have an irresistible offer. It must fill a need or satisfy a want or solve a nagging problem.

2. Your offer must reach the most number of targeted prospects.

3. You must have a way to make repeated or related offers.

If any of these is missing, you don’t have a strategy at all.

You can make it complicated or you can make it simple.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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The goal of Search Engine Marketing (SEM) or PPC marketing is to enhance the value of you web properties and give a sustainable advantage to your business. You can reach out to more customers, giving an edge to your business. However, mastering PPC advertising is an extremely difficult task and requires an intricate understanding of the dynamic search engine environment and knowledge to maximize exposure at minimum cost. A Search Engine Marketing company provides you with this expertise, and enables you to get the right message across to the right customers at the right time, so that you make the most of your online advertising campaign. You can fine-tune targeting of your PPC advertising for maximum impact and profitability by hiring an SEM company.

How PPC Management Works?

In PPC advertising, you pay a search engine to associate your advertisements with a relevant set of search words. When people search for certain words they are presented with advertisements related to them. However, you are charged only when someone clicks on the advertisement. This makes PPC an excellent marketing option for businesses with tight budgets.

With the boom in mobile internet and search, PPC marketing has become even more beneficial. By taking advertisements to customers when they out of their homes and offices and are most receptive to be directed to a local business, you significantly increase the chances of improving your client base. The high degree of interactivity involved in PPC marketing gives it a distinctive edge over all other marketing techniques.

PPC Optimization

The benefits of PPC Marketing can only be realized with PPC optimization, which consists of the following components:

– Searching and identifying keywords that are most frequently searched in relation to a product or service.

– Constructing an attractive advertisement that captures and sustains customer interest.

– Establishing new metrics to measure performance such as time spent on viewing the advertisement, or the likelihood of the customer taking the next step. Simply relying on the number of clicks as a measure of success can lead to inaccurate estimates.

– Measuring the results of different approaches to refine advertising campaigns.

Choosing a Search Engine Marketing Company:

You can achieve PPC optimization by hiring a Search Engine Marketing company. Without proper optimization, your PPC marketing campaign will not be effective. A search engine marketing specialist will help you to decide on the best advertisement copy, its bidding rates and the time of placement. It is very important that you find the right SEM company for your business. Consider the following when selecting a Search Engine Marketing company:

* Experience and Track Record: Search for an SEM advertiser who has in-depth knowledge of search engine user behavior. Experience should be one of the main things you look for in a Search Engine Marketing company. Additionally, the advertiser must have a track record of success in PPC marketing and optimization.

* Speed and responsiveness: Online advertising is most beneficial when you capitalize on opportunities immediately. Your PPC manager must have an eye for identifying such opportunities and quickly implementing them. This requires the manager to be highly responsive to your requirements.

* Measurement and reporting: Your PPC manager must have a set of well-defined metrics for measuring performance. They make the manager more accountable and allow better adjustments to optimize results.

Thousands of companies have embraced the potential of PPC marketing and optimization and opted for them. Millions of customers have been attracted to businesses though this marketing technique. Take your PPC management to the next level and hire a Search Engine Marketing Company for PPC optimization.

Daljeet Sidhu. Read our search marketing advice and pay per click blog. Compare search marketing quotes.

http://forums.digitalpoint.com/showthread.php?t=2034347?

Hello Friends, Follows are some Tips of Generating Free Traffic!

1. Pay-Per-Click
2. Banner Advertising
3. Ezine Advertising
4. Text Links
5. Leads (co-registration)
6. Offline Marketing
7. TV, Radio & Podcasts Advertising
8. Newspaper Advertising
9. Word of Mouth Referrals
10. Paid Inclusion
11. Traffic Packages
12. Classified Ads
13. Cost-Per-Action
14. Search Engine Optimization
15. Article Marketing
16. Affiliate Programs
17. Press Release
18. Directories
19. Forum Marketing
20. Email Signature
21. Shopping Sites
22. Shareware-Download Sites
24. Traffic Exchange
25. Banner Exchange
26. Link Exchange
27. CPA Networks
28. Affiliate Networks
29. Desktop Messaging
30. Contests & Races
31. Tele Seminars & Conferences
32. Write Testimonials
33. Surveys
34. Create a Product
35. Expired Domains
36. Exit Traffic
37. Myspace
38. Google, Yahoo & AOL Groups
39. Facebook
40. Social Bookmarking
41. Blogging
42. Video Sites
43. Podcasting
44. Content Sites
45. Wikipedia & Wikihow
46. Yahoo Answers
47. Return traffic
48. List Building
49. Viral Traffic
50. Joint Ventures
51. Product Launches
52. Cross Promotion (Integration Marketing)
53. Giveaway Events & Bonuses
54. Freebies For List Owners

Answer
The link below provided me with some very valuable insight.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Are you looking to earn alot of money in your internet business? Do you think that it’s tough to market your business online, and to get sales from it on a daily basis? If so, then I know how you feel. Marketing online is no easy tasks, but the rewards of doing it are great.

When compared to offline marketing, you can wind up spending alot of money with just setting up the campaign. There are all kinds of costs that you have to consider if you want to make your offline business a success. If you’ve ever tried advertising in a popular magazine in your niche for example, you know how expensive that can be.

But if you switched over and are using online marketing as a primary source of income, then I think you’ve made a good decision. There are just so many advantages of internet marketing and the world of online business, that it makes it so desirable to enter and operate with very low costs.

In fact, let’s take a look at a few advantages and benefits of owning your own online business:

1) Low cost to market your products

$100 can go a long way on the internet. You can use it to advertise on high traffic websites, do pay per click advertising, and do all other sorts of things. If you tried to make $100 fly in the offline world, you would be hit with the reality that the only thing that you can possibly afford is a classified ad.

There are many free ways to market your business online. I personally strive to make my business 99% free advertising driven, because I like the idea of getting traffic for free, and earning 100% profits on each sale. So far it’s been working out well for me, so I know for a fact that this is a great strategy that you can use in your business.

Here’s another benefit of marketing online:

2) Customers come fast

Getting sales online can happen overnight, especially if you have alot of money to spend on advertising. But even if you don’t have alot of money for advertising, you can still get customers fast – for free! I’ve made some blog posts, some forum posts, and a little bit of search engine marketing, and I have made a sales within 2 days.

But in all honesty, it all depends on what you’re selling. Some niches are more responsive than others, so you will want to test out whether or not your product can be sold quickly in the niche that you’re in. But an easy way to get sales is to lead your prospect to your ‘squeeze page’ (your opt-in subscriber page), and generate a lead, and follow up on this lead with more good content and information.

These 2 benefits of online marketing are things that you will want to consider using right away if you want to see the sales and profits that you are looking for in your business today. Hopefully you’ll get to see your business take off and have success in no time at all.

Good luck with using these 2 benefits to motivate you in your online business.

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

How can I impress 2 owners of a clothing company with new online marketing ideas?

Answer
It’s all about leads, leads and more leads.

(1) Tell business owners to create a squeeze page giving something away for free in exchange for potential customers information. The free gift should be something of value that potential customers may have interest in. The purpose of this squeeze page is to capture leads. Have them promote in Google Adwords Local search.

(2) Tell the business owners to ask their customers at check out to give them their name and email address for a 5% discount off their next visit. Plug those names and email address into an autoresponder. Have the autorespnder send out emails to this list at least once a week (same day every week – maybe Fridays) between the hours of 4p-8p (same time every week – whichever time of day they see the most customers) offering a 10-15% discount off total sales price if they come into the store “TODAY” with print out of email for verification.

It really doesn’t matter how well their merchandise is, if they do not have a buyer’s list then they are leaving money on the table. It cost more money to attract new customers than it does to get repeated customers coming back into the store to by more products!

Hope this helps. Good luck my friend.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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