3 Tips to Build an Effective Online Marketing Strategy

If you are new to the world of online marketing then you are one step ahead of other marketers because you can start with a clean slate. Forgetting to focus on the basics is one important reason, among the many there are, for which many internet marketers fail to achieve their goals. If you remember this key point, you will become successful where many have failed. Internet marketing doesn’t have to be too complicated, in fact it’s fun when you know how to carve out your marketing strategy the right way. In the following article we shall be discussing a few effective tips that will help you build your basic foundation right.

You have to focus on posting content that has the right tone and is of excellent quality. In other words, your content should reflect your business and the niche you’re targeting. You need to employ the correct writing style as well as balancing the amount of content you have with its quality. The first step to achieving this is to learn exactly what your target market wants and then to offer it to them. For example, if your site is about ‘dog training’, your content should be instructional in nature with lots of tips. You can’t simply post general content because that’s not what most of your visitors will want.

You need to remember that your site is live as soon as you launch it. You have to ensure that your site is professional. If you change your site in any way, you need to check for links that are broken and spelling issues. One thing you certainly want to avoid is your site gaining a bad reputation which can happen because of small things like this. You need to be very careful with these issues because otherwise your visitors will leave with a bad impression.

Don’t forget to include social media marketing in your marketing efforts.

We all know how fast the social web is growing with sites like Facebook and Twitter gaining popularity. These sites have a massive user base, which can help you find and target prospects for your business. When Internet marketers use Twitter for marketing they build a huge base of prospective customers they can connect with and all they have to do is click the mouse to do it. Also, it’s not just about traffic here, because social media marketing will also help you build a brand and take your business to the next level.

This article shows how the right marketing strategy can lead to the success of your business. The tips we discussed are quite efficient, even if they aren’t revolutionary. As a matter of fact, there isn’t an internet marketer who will disagree with the fact that they are essential to the growth of your business. If you want to discover how to promote and sell products online while generating the best possible results, then you need to start using these in your company.

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What are some of the best online marketing strategies?

Viral marketing, pay per click advertising, online publicity, organic search marketing — these remain to be the best online marketing strategies around. More importantly, offering a website that others will LOVE and find VALUABLE

You can try pay per click programs such as Google Adwords http://www.google.com/adwords or Yahoo Search Marketing http://searchmarketing.yahoo.com

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.


5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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