Development of the creative strategy moves the process from the general to the specific. And although it has much in common with the positioning statement, the output of a creative strategy will go directly into your advertisements and marketing materials.

A winning marketing strategy should always be based on a unique selling proposition (USP). Your USP is that competitive point-of-difference that makes your product better than any other on the market. If you are not sure you have a unique and saleable difference, ask the real experts, your customers.

Products and services with well-defined USPs can be termed ‘value-added’ products and services. The easiest way to deter­mine if you have a value-added product or service is to ask if you have a differentiation that consumers are willing to pay extra for. If not, you probably have a ‘commodity’ product. Commodity products are those which are so similar in nature that they must be sold on the basis of something not intrinsic to the product, such as price, terms, service or speed of delivery.

A unique selling proposition is often based on a strategic advantage that you have over the competition. Strategic advan­tages can include:

Superior technology, particularly if protected by a patent.
Distribution advantages, such as those gained from an existing system.
Marketing superiority.
Location. Being at the right place can mean everything,
Personnel. Your team can be a significant edge.
Vertical or horizontal control. Ready access to ‘house’ customers and/or abundant sources of supply can be advantageous.

 

HOW TO ADD VALUE TO PRODUCTS AND SERVICES

Although many marketers refuse to believe this, widespread access to technical advancements in most industries has led to the ‘death of the product solution.’ And since so many products are similar in quality and functionality, the secret is not to differentiate what your product is but rather to differentiate what it can do for the prospect. This is, after all, the only thing that really concerns the buyer.

In this world of commodity products, you must find a way to set yourself apart. And it is not only substance that will set you apart, it is also style.

One of the best examples of this is the clothing ‘industry. Do you ever wonder why one pair of jeans sells for two to three times the price of another, or why a pair of ‘AirJordan’ tennis shoes sells for four times the price of the run-of-the-mill brand. I chal­lenge the average consumer to tell me what makes the expensive shoe so valuable.

For another example, how about the lowly potato? Take a potato, slice it, boil it in oil and sell it at the local fastfood restaurant. Or take the same potato, present it with garnish on fine china and sell it for 12 times the price at an elegant French restaurant. Obviously, the second potato is not worth 12 times as much. The added value is the atmosphere in which it is served and in the presentation.

These examples prove that commodity products can be differ­entiated. Here are some additional value-added ideas:

Enhance the product or service with technical improve­ments. As noted above, this strategy has limitations because competitors will counter with their own im­provements.
Offer add-on services with your products. For instance, a car dealer can offer lifetime oil changes with the purchase of a new car or a software supplier can offer a 24-hour assistance hotline.
Provide your customers with up-to-date information about their industries or job functions. Everyone can use information on how to do his or her job better.
Offer expanded satisfaction guarantees and extended warranties. In fact, do anything you can to reduce the anxiety and fear the prospect has of making a bad decision.
Offer new delivery methods and/or shorten delivery times for your products.
Change the packaging or appearance of your product. The food industry has done this successfully in two very different ways. First by packaging prepared entrees and vegetables in single-serving containers. And at the opposite end of the spectrum, by offering commodity foods in bulk quantities.
Find new uses for your product or service. Probably the most famous example of this is Arm %26 Hammer, which re-positioned its faltering baking soda product very successfully as a refrigerator deodorizer.

Be very careful about selecting your unique selling proposition. It can be an expensive or even fatal mistake, to focus on a USP that is of little interest to the consumer. Once you have advertised your USP, it is very difficult to change your marketplace image. Test USPs prior to making large investments in media.

SEVEN ELEMENTS OF A WINNING MARKETING STRATEGY

The following elements should be considered when developing a creative strategy:

A thorough understanding of the objectives. What do you want the advertising to accomplish? How is the advertising intended to support the organization’s position statement?
Who is our primary target audience? What are their needs and interests?
What is the most important benefit of our product or service?
How can we prove our product claims? This Information         will be necessary for the copy that supports the headline statements.
What is our offer? What exactly are we going to give the prospect for his money? The offer is second in importance only to the choice of the audience.
Who is our competition? What is their marketing strategy and where are they running their advertisements?
What is the marketing budget? Do we have the necessary resources to overcome the competition and             achieve our objectives?
Never forget to give each of these elements thorough consider­ation when developing your creative strategy.

Understanding the principles of marketing is of course the prerequisite of achieving a successful business. Are you a beginner on the road of Internet marketing? Or you are even an expert that requires more ideas, to improve your online marketing business, then subscribe to my blog, for quality information on how to achieve a successful online or affiliate marketing business

Jibril Ellams, is an Engineer, a renowned marketer, and Sports agent, he has taken time to come up with proven and workable theories, to assist every one succeed in making money online. Visit my OnlineBusinessSchool, to get first class information on how to start a profitable home business. www.easywealthbank.com and also how to succeed in all your online marketing campaigns.

How can i sell my goods online too. Do i need to consult any internet marketing strategy consulting firm?

How can i sell my goods online too. Do i need to consult any internet marketing strategy consulting firm? Is that affordable?

Answer
I would suggest starting off with ebay.com first. It is relatively easy to set up and very cost effective. You can also start your own store own ebay and have customers shop your store on ebay, and already have a large market for your product. I would definetly recommend that you research ebay first and maybe give it a try first. At lot of people use ebay to start and continue their business online even when they maintain there own website due to the fact that so many people already shop there and its a new way to build clients.

Consider looking at a few of their tutorials.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Information Website

An information website is one of the online business ideas wherein a person creates a site based around content. One selects a theme for his website, and then builds a number of pages focusing on various keywords or phrases. Keywords would assist in generating free web traffic to an individual’s website when a search is done in search engines. A person could then generate cash through contextual ads by having an affiliate program like Google AdSense attached to his website. Such an affiliate program provides one with revenue share when somebody clicks on whichever of the ads displayed on his website.

Affiliate Sales

An affiliate marketer retails services or products on behalf of other individuals for revenue. Many of the major companies and online sellers hold affiliate programs, making it feasible to retail their merchandise through people who run online businesses. There’s a range of different merchandise available via affiliate sales like furnishings, vitamins, makeup, sporting goods %26 fixtures. Entertainment products like movies, books and music are as well sold through affiliate programs. Automobiles, boats and housing could also be retailed. An individual is paid a fee as either a flat rate or a percentage of the sale. One’s commission would increase in relation to one’s sales.

There are as well several different services on hand for affiliate sales such as web hosting, domain names, web layouts, web design and computer related services. A person could also retail consulting, marketing and financial services via affiliate programs.

Individuals who operate an online business providing affiliate selling are either paid through direct deposit, check or web payment service like PayPal.

Network Marketing

An alternative amongst the many online business ideas is one wherein an individual can get involved in is internet network marketing. This kind of business is really common and also really lucrative if one’s able to get enough individuals on board. A person could build a big team of entrepreneurs to operate with if he successfully promotes his network marketing enterprise. The content shown on one’s website must be appealing and enticing for others to join. Needless to say, a person requires an online business strategy with regards to this business.

Freelance Writing

If one is great with words, he could become a freelance writer. Countless of sites are in need of web content. Webmasters would hire several writers to provide web content for their websites. An individual could start such business without any capital, he simply has to sign up with any of the numerous freelance websites and begin bidding for writing jobs. As soon as one has built a nice reputation and he has a number of regular patrons, he could start to hire other freelancers to work for him.

Several professional marketers would aid one get started by sharing online business strategy and tips. A few would even stay with a person after he is successful. They are one’s mentors who would get one through confusing times. Professionals recognize how to break down an apparently big task into small ones.

The web has been creating terrific online business ideas for some time now. So, if one wants his own business online for part time or full time income, he would require both a site and expert help to know the best online business strategy for success.

Dreaming of your own business to be successful but having some doubt into it because you know that it’s not easy to do? Worry no more because of the help of the latest and effective Online Business Ideas in Australia from DreamPushers your dream will surely come true. Making your dreams into reality.

If you have any online business ideas or strategy please don’t hesitate to share it with us. Thanks.

Anybody know a fun, free, strategy online game that I can ignore for long periods of time?

I just want to burn time, but I don’t want to have to sit and hold a mouse and whatnot.
Something turn based would be good so I can get up and take care of business and then come back to the little game and continue where I left off.

Cheap, silly war games are probably best. I just haven’t played much in a while, and I want to find one to help whe I’m bored.

Answer
Bloons Tower Defense 5. Definitely. You have to make an account in order to save your games but it doesn’t take long. Really fun strategy game involving tower defense style gaming. You can also put it on double speed to speed through easy levels. The towers all have explanations when you hover over them as well as explanations for the upgrades.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Indian share market is well known as a platform where money can be grown %26 multiplied easily. People with will to grow money here, use to browse their mouse on internet several time a day for Indian share market tips ,Indian stock market tips, Intraday tips, NCDEX tips etc and get dare from there to invest their money in the market.

It is also famous among people that, it is a stage where you can be a beggar from king too as risk is an associated factor with it and can arises if investment is not done with care %26 attention.

In my opinion, in Indian share market money can really be grown easily if some simple steps are followed:

1.Before going for opening a trading account, you should gather %26 understand relevant information about the share market. Don’t take such research as a time wasting option because such research is really a need for you to get good returns in the market.

2.In market you can find several commodity brokers but select the best from them .To select best, do a research on several options of commodity brokers available online. Nowadays commodity brokers use to have their own websites so try to find out their reputation and reliability on markets by going through their websites and reading reviews about them. Also calculate his analysis about the market by his past prediction of market moves and reality. Choose such broker who can give you more accurate Indian share market tips, Indian Stock Market tips, NCDEX tips, Intraday tips so that you can cash such tips in the market.

3.Investment is a game where sometime you win and sometime fails, so never be emotional. You have to be ready to take some risk and if unfortunate time comes, for some losses too.

4.In market there are several types of investment. If you want to run a long race in investment market, prefer long term investments and if you are a person of short patience choose day trading option where your trading action completes in one single day.

5.You have to be very spotty decision maker so that whenever you get good turn in market, can take quick decision about your shares.

6.It is true that you should not follow anyone blindly but investment market is very complex to understand so follow Indian share tips, Indian stock market tips , NCDEX tips, Intraday tips etc  straightly given by your commodity brokers otherwise you might miss good opportunities.7.You can find Indian share tips or NCDEX tips etc online free of cost but such tips are not always up to date and all market is following the same prediction so opportunities can disappear from the scene too. So it’s better if you take services of a paid expert so that you can get unique and right prediction after good analysis of market by him.

These tips can really make a person very lucky in investment market and if you are a beginner you will get strength to stand in the market.

StockTipsExpert is the best tips provider in Indian commodity market. We provide stock tips, ncdex tips, commodity tips, nifty tips, equity tips, mcx tips, Indian Share Market Tips, intraday tips, share tips, Indian Stock Market tips with high accuracy.

Where can I find tips for online marketing strategies?

Books, magazines, websites or any other source that can help me learn how to effectively market my business online.

Answer
The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?… and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage fail to contain “generic” keywords, then anyone using such “generic” queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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One can choose quality sources to obtain effective web development services without any hassle. It is the best way to boost up and grow online business by selling product and services as well as cater a large number of audiences within less time. A Well-designed website also provide favorable platform to communicate your message without any hassle. Professional designers can help you to create webpage that delivers your business or personal goals as well. Therefore, to get effective services people always search for credible sources.

However, you can take assistance of internet to find or search various renowned companies that provide high quality Website Design services at affordable prices. You do not need to move from one place to another in search services and waste quality time, money and effort as well. Entire web development project is designed and executed with the assistance and supervision of well-trained experts as per the current need and demand of clients. They have years of experience to craft and develop all type of website to communicate and engage your online audience. Clients can obtain effective site design, quality layout, communicative features, visibility, well-designed strategies, and much more to enhance brand identity of your business.

One can also get custom designed website to fulfill specific need and demand within less time. People who want to get cost-effective and convenient online marketing and branding solutions can opt for their online Marketing Services that include search engine marketing and optimization, social marketing, affiliate marketing, newsletter campaigns, online press releases, iphone advertising and much more to do utmost marketing of products and services. It is the most simple and cost-effective way of promoting your business activities. Their services are suitable for every budget.

The company employs a team of qualified and skilled SEO who have ample knowledge and skills to design reliable internet marketing plans to improve visibility of brand as well as position your website in Google’s top 5 search results. Entire professionals are very polite and cooperative to provide desired result with the help of impressive SEO optimization and social media marketing techniques. This also helps to obtain effective SEO management and online sales and marketing campaigns as per your requirement. One can get guaranteed satisfaction through proper consultation about any query or services. Moreover, they provide all sorts of service to improve search engine ranking and visibility of website. Clients can also enjoy other favorable services such as business logos design, business card, print design, printing and promotional videos at affordable price. Therefore, choose credible company that accommodates all your need and demand of website design and marketing. 

Sage Web Marketing

Site Representative

www.sagewebmarketing.com        

Sage Web Marketing provides you to increase your online search traffic .We offers  Cost-effective Search Engine Optimization, Online Marketing and More Marketing Services . Let see Compare to TOP SEO Companies.

Online Jobs or way to make money online?

I know some of you are going to say. Why don’t you find a real job?
1. I live in a suburb and I don’t have a car.
2. Most starting position jobs are sales related. I suck at sales or any kind of job where I have to interact with costumers.
3. I am full time student and finding a job that does not require personal skills, within walking or bike range and that also fits my schedule is almost impossible.
I have tried, online surveys but they always want me to do some kind of product trials for which i have to pay. I want to make money not spend it and its not enough money anyway.
Most of online money making strategies are scams and its easy to find out which one are so don’t even bother trying to scam me.

Answer
There are no online jobs that produce a meaningful income, just more of the same scams you have already found. If they pay at all, it is just 10-20 cents per hour.

Your question will certainly attract spammers. If the link includes a user referral code at the end, it is someone trying to make money rather than trying to help you. Helps weed out obvious scams.

Your best bet might be tutoring or some kind of job at the school you attend.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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So let me start with the DONT’S  and finish positive with the DO’s. Because they will indeed get you ahead in affiliate web marketing and provide you with a good foundation to start. And as we all know a good foundation can provide you a continuous business instead of doing it quick and dirty

 DONT’s in affiliate web marketing:

1)      Do not think this is a business you can start doing yourself. As in any business or employment you have to learn things and that needs a teacher. He will learn you good skills tips %26tricks which you need to understand the business

2)      Do not fall for websites, teachers, programs that claim that you can earn money within 24 days by lying on your couch doing nothing. It is simply not true; they only want to try to sell you something.

3)      Do not run to fast. Indeed you will be able to earn money BUT take your time. Once your foundation of the business is good, the harvest can be done.

 DO’s  in affiliate web marketing:

1)      Start  with some research on Google, Fora, YouTube and Social media to see what I mean with scam teachers and programs.

2)      Be sure you have enough time to invest the first months in your affiliate web marketing

3)      Sign-up for a program which gives you free content/ videos to start the basic principles.

(the most reliable programs come from easy going normal people with honest comments and tips and free content. Not fast cars, quick money, holiday vacations and big cigars J )

So, I hope this helped you a lot  and have a sound start in affiliate web marketing! For more information on further steps and free content please visit my website which you find below my name and feel free to mail me. I will be doing a lot of research the next months and post on my facebook page. I think you can benefit from it. Would also be nice if you participate in the topics I discuss!

Have a prosperous affiliate marketing business ahead!

Jan marc Swinkels

www.jmonlinemarketing.com                                                                                                   

jmswinkels@yahoo.com

http://www.facebook.com/jmonlinemarketing

Quality online marketing with Janmarc Swinkels

For FREE content DO visit

www.jmonlinemarketing.com and take some time to scroll around.If you sign in (only e-mail and name is necessary) you will receive your free content

Branding + Marketing – Do you need a degree for that?

I’m in the design/web field and want to get in to branding and marketing / advertising.

I want to be able to discuss with clients how to market / advertise their business as well as branding their business.

Do I need a degree in marketing or advertising to do this? or do people just sorta go with the flow. I got a degree in graphic design/web design but not marketing.

Tips from industry people would be great too.

Thanks 🙂

Answer
No one just goes with the flow. That’s the sort of thing that could send a company bankrupt. No, you need a Bachelor’s degree in business, with a major in marketing.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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One of the main purposes of building your website should be to design it in a way that makes it look search engine friendly. Each page of your website that you create should be designed to rank high in the search engines. Now this may be tough for you as a beginner, but you should know that it’s definitely attainable.

On every page, you will want to do your keyword research and optimize every page of your site with a particular keyword. To do your keyword research, you can start with Google’s free keyword tool. This tool will show you the keywords that people have been entering into Google, and it shows how many times people typed in this particular keyword. To use this tool, simply go to Google and type in ‘Google keyword tool’.

Now after you’ve done your keyword research, you will want to start the optimization process. When inserting your keyword into your webpage, you will want to do a few things. The first thing that you will want to do is to strategically insert your main keyword phrase throughout your webpage.

Your main keyword phrase should be listed in the title of your webpage also. This is something that the search engines will look for immediately when taking a look at your website. After you’ve inserted your keywords into your title, you will want to insert them into your webpage content also.

At this point, you will want to strive for a ‘keyword density’ of around 2% to 3%. Keyword density refers to the number of times your keyword shows up in your webpage. If you overdo it, Google will think that you’re doing ‘keyword stuffing’ to try and manipulate the search engines, and will lower your search engine rankings.

When using keyword density in your business, you will want to make sure that it is still readable. Some people like to ‘spam’ their webpage with a particular keyword so that the search engines can find it, but when a real life visitor views their webpage, the article doesn’t make sense at all.

So if you use keyword density and you find that humans aren’t reading it in the way that they should, then you will want to modify your content and make it human readable. This is why a good keyword density of around 2% to 3% is a good rule of thumb to go by. And never do keyword stuffing, it will get you nowhere.

If you’re good at writing articles, I think you can use this search engine marketing advice to your advantage. If you choose to outsource your content creation, make sure you choose a writer who is a pro at keyword research and can create for you content that is good and readable.

You may end up spending $5 per article, but if the article makes you $20 or more, then it will have been worthwhile to do for your business.

Take these search engine marketing tips and use them to improve your sales and profits today. Once you start using these tips, you’ll see that they are incredibly easy to do.

Good luck with using search engine marketing in your business today.

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

I work for BPI Dental, a web marketing company. I need telemarketing tips, badly.?

I recently got a job with BPI Dental, and we specialize in web marketing, as I stated above. We cold call dental offices and offer them our services to help them bring more patients into their practice, using things like search engine optimization, social networking, and custom web design.
I.. am a terrible telemarketer, from what I can tell at least. I know I am new and need to give myself time to adjust and learn, but I would really appreciate tips from anyone on how to be more.. persuasive, I suppose. I just really don’t know how to market things to people over the phone.
I’ve never done telemarketing, and I can’t say it’s really my cup of tea, sitting in a cubicle with a phone glued to my ear, but it’s a job, and I want to do my utmost to succeed and earn my pay.
Again, any sort of advice, tricks, all of this would be extremely helpful.

Answer
If you treat it like a job you will not get the results try not to put pressure on yourself result will come when you are relaxed and carefree. I have been cold calling for about 15 years practice your pitch or scpript then throw it in the bin. Chat to people try and develop a relationship with your client, treat people like human beings they are less likely to be aggressive towards you.

Break it into three segmants
intro
pitch
closure

intro brief and to the point who am, what I do,

Pitch

sales pitch

Closure
try and get some commitment from them at the end phone call back,email follow up,

Keep the whole thing as short as possible clients are not interested in listening to the life history of your company, Chat about what they do what they intend to do with their company,

Then at the end make sure you ask the killer question would that be something you would be interested in doing, or a close similar focused around the product
Get your call rates up telesales in numbers game the more you speak to the more chance of getting the sales you have

pm me if you need help

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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With Internet usage rife across the world, its integration with the corporate sector was bound to happen. You may have just started your small shop down the lane, or may have established companies across the world, Internet is one platform that functions as a common platform to everybody who wants to communicate their idea to a wide audience. Your small business has equal chances of succeeding as the bigger established brands have – the only thing that determines your success is the right approach, strategy and method of promoting your brand. Effective website design, supported with useful online marketing strategies can help your business grow and flourish.

 Website Design – The First Step towards Success

 Most business enterprises take the first step towards establishing an online presence with the help of a website. A well-thought-out and customer-centric website design ensures that your customers, prospects and associates can get in touch with you from anywhere in the world, 24×7. You can engage businesses as well as users online through a website design that gives them a reason to get in touch and do some serious business with you.

While quality, performance and user-experience are three basic factors that ensure a successful website design, there are some key areas of website design that can make or break your online presence. These are:

Navigation- It is most annoying for site visitors when they don’t know where they are, and where they can go to if the site navigation is too confusing. When working on the web design, you don’t just have to ensure that the navigation is comprehensible for you. Rather, you need to ensure that even the layman can easily browse through the website and move back and forth to the pages he wants to visit, without ever feeling that he is lost.

Content- There are three main elements of a good website content – valuable information, strategic placement and integration with SEO. Each web page should have something new and valuable to offer to the visitors. Moreover, the structure and placement of the content should be such that visitors can easily scan through it and extract all the necessary information that they require from the site. You don’t have to write lengths of content to show-off your expertise in the field. To-the-point, original and relevant content should be the priority. The other most important factor to consider when working on the site content is search engine optimisation. This process ensures that the content you write is not only useful for the users, but also to the search engines. By focusing on certain targeted keywords, you can make your web pages search engine-friendly as well, ensuring top ranking on SERPs.

Aesthetics- The look and feel of a website is also another priority for a web designer. Being a virtual object, the website must appeal to the sensibilities of the users who may get in touch with you if you support your website design and content with some interesting graphics, colours, images, animation etc.

All in all, a holistic website design is one that combines technology, information and aesthetics to ensure enhanced user experience and consideration from the search engines.

 Mix it up with Effective Online Marketing Methods

 Just setting up a website cannot take you too far, when it comes to establishing strong online presence. There are a number of avenues on the Internet, where you can get in touch with your prospects and associates and engage them with your brand in order to rope in more business. Depending on your target and objectives, you can invest in online marketing services such as search engine optimisation, paid advertising, Google Places listing, social media marketing, banner advertising, and more. If you want to target the local audience, you can invest in Google Places listing or social media marketing. For a nationwide or global reach, the organic SEO process or PPC can have powerful results.

 There are Opportunities for One and All

Those who have budget constraints and cannot afford investing in website design, should also not lose hope. Services such as Google Places optimisation and advertising on platforms like Facebook, Twitter and LinkedIn can open up new opportunities even for small-budget firms that do not have a professional website.

Sigmainotech have a good experienced designer and optimizers for effective web design,graphic design and intetnet marketing like SEO,SEM and PPC services etc.We provide all those services with our efficiency and experience for excellent work.

Advice & sources on creating a marketing strategy for an online community?

I am building an online community, but want to define a marketing strategy that is relevant to this. I dont think normal/ traditional advertising will work. Can anyone tell me what the best marketing strategy is to adopt (i.e. what works, what doesn’t – and why), and point me in the right direction to be able to build the strategy (e.g. who are the acknowledged experts out there, where can i get reference materials, are there proven websites or textbooks that consider this). You know, the usual stuff…

Answer
Take a look at GirlSense, a website with an online community of teen girls:
http://www.girlsense.com

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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The business of online marketing can take its toll on all who attempt to make profit. In order to be successful, it takes hard work and dedication. The phrase ‘only the strong survive’ truly applies here because most who attempt internet marketing usually bow out after realizing it can mean lots of hard work with no reward. The path to making money through online marketing is not as simple as it may seem. If you can maintain the grit, online marketing can be a rewarding way to establish a business name.

Online marketing not only encompasses business through the internet but also email and wireless media. The internet has become a very useful medium as a marketing agency can reach a broad audience for much less money than it would take for traditional advertising costs. Just remember the 2008 Presidential Campaign. A good portion of the money current president Barack Obama made for his campaign was through online donors! Through ad servers, online marketing company NYC statistics can be tracked and traced through the use of an ad server. Marketers can then identify their target audience and find out who is truly interested in their product. Due to the growing use of online marketing, marketing agencies are beginning to focus on online marketing much more than ever before. Instead of text and image advertisements of past times, newer technology such as Adobe Flash or Javascript is becoming the norm.

In order to stay ahead of the curve, hiring a typical marketing agency NYC may seem like a good idea. To succeed in the online marketing climate, a company must take note to hire the best agency available. 347 Design, a NYC-based group, has received rave reviews from many former and present customers. Although there are many other NYC marketing agencies, look for an agency that understands the current marketing climate. The team members of 347 Design are intelligent people with an eye for what works. With online marketing, you have to think long-term and not short-term. Save now in order to make even more money later. There are many NYC marketing agencies that do not preach this important philosophy.

If you utilize all of the free resources of the internet, you may be able to find success. There are many other articles, blogs and free information across the internet that can help a business on its online marketing NYC career. To achieve success though, a business must be extremely patient as you may not see the success you desire immediately. 347 Design was not created overnight as the team had to work hard and long nights in order to get in the position they are in today. Persistence is the key in the land of online marketing. If you remain persistent and keep your mental attitude positive, you can potentially find more success through internet marketing than you ever dreamed.

There are many other articles, blogs and free information across the internet that can help a business on its online marketing NYC career. 

Best way for marketing an Online School ?

we are starting an online school providing courses k-12 & California high school diploma as well , we want to spread the word fast & also target the homeschooling families as well as US citizens abroad .

so what’s your IDEAS to do such marketing 🙂

Answer
provide something useful for your targeted customers free but require them to get on your email mailing list, use aweber.com to manage your list for you.

write a blog on your subject with links to your main site and have your mailing list request form there too.

publish articles in ezinearticles.com about education

have an affiliate program so professional marketers get paid when they bring you new customers at their expense

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. The company estimates its mobile advertising revenues will likely generate in excess of $2.5 billion a year and growing. Google generates 97 percent of its $34 billion in annual revenue from selling advertising and new CEO Larry Page promises that mobile advertising, including search and social media, will be a prominent part of its growth strategy.
 
Although Google’s assertive foray into mobile advertising has paid off royally, other technology powerhouses are challenging the company with highly competitive business models. Apple and Facebook promise mobile advertising and pricing strategies, and online audience reaches that rival or exceed Google’s. The year 2012 promises to be a pivotal year in which a few companies could dominate the mobile advertising platform competitive landscape.
 
This research analyzes Google’s emerging mobile advertising strategy to enable marketers to leverage Google’s platform to reach consumers with targeted messages. The report aggregates and synthesizes important metrics and trends on mobile advertising and marketing to inform executives making critical spending decisions during a down economy. The report evaluates key Google competitors in the mobile ad space.  It supports advertising buyers to ensure they can optimize their mobile ad dollar spending. The report focuses particular attention to the competitive strategy of Facebook and Apple in the mobile advertising space.
 
Key Findings:
 
•    Mind Commerce estimates that global spending on mobile advertising and marketing initiatives will reach nearly $37.5 billion in 2012, a near 15% compounded annual growth rate since 2008. The Asia-Pacific region is leading the mobile charge and will chalk up an estimated budget of $15.8 billion in 2012. In comparison, Europe’s spending on mobile advertising in 2012 will be about half as much ($7.9 billion) while North America’s spending for 2012 will be $11.2 billion.
•    Mobile search, especially localized search, will be the dominant activity platform for marketers to engage consumers with branded communications but they should not ignore the potential of downloadable applications, streaming video, WAP and, most certainly, mobile messaging.
•    Facebook is expected to roll out mobile ad services by the end of March 2012. Facebook originally planned to introduce the mobile ad platform earlier this year and the project could face additional delays, one of the sources adds. Facebook’s advantage is that it reportedly has over 800 million users with the company expecting to break the billion mark through mobile devices.
•    Apple originally required marketers to commit to a spending limit of at least $1 million, but this was later cut down to $500,000. Also, Apple was charging marketers every time a user tapped an ad, which would quickly eat through the budget. But Apple is now making some changes in order to beef up its failing ad service. For starters, it reportedly plans to drop the spending limit from $500,000 to $400,000.
 
Companies in Report:
 
•    Admob
•    Apple
•    Facebook
•    Google
•    ICrossing
•    Jumptap
•    Madvertise
•    Millenial Media
•    Mogreet
•    Rhythm New Media
•    Third Screen Media
•    Vdopia
 
Audience:
 
•    Smartphone and PDA manufacturers: They provide the hardware that enable next-generation mobile content possible
•    Mobile advertising networks: The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.
•    Mobile search and content aggregators: Many are chasing Google but the smaller vendors offer localized search capabilities.
•    Cellular phone providers: They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.
•    Mobile platform developers: These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.
•    Traditional media outlets: Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content.
•    Marketing and Advertising Agencies, and Corporate Marketing Departments: Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2012 and mobile is certainly on their radar.

To know more about this report:
http://www.researchkart.com/product/10381/Google-s-Mobile-Advertising-Strategy.html

http://www.articlesbase.com/cell-phones-articles/googles-mobile-advertising-strategy-research-report-available-at-researchkart-5773603.html

Should I quit my awful job and start my own business?

I have been thinking about this constantly, about a month now. I hate my job, which is early in the morning and I train jiu-jitsu late at night, so I can never sleep, plus my coworkers are old and mean, and it only pays minimum wage. It gives me just enough to stay there and not leave, by draining my energy and giving me just enough money to live like a dog. I hate it!
Anyway I am a recent college grad, what do you think about this:
I want to start a private music studio in my apartment. If I put in my two weeks notice, I have three weeks pay to get it all set up before I am out of work. Do you think that is enough time to establish enough students? Any marketing strategies? I want to advertise online as well but I don’t know how.

Answer
One thing’s for sure: If you hate your job, then quit. Nothing is more terrible than waking up in the morning with the thoughts of going back to the same place which you hate. I had the same experience. I had a job which I didnt like, but kept it anyway because i thought I needed the money. and every time I enter the office, I felt like i’m going inside a prison! I’m sure you felt the same way too. When I quit, there was not regrets, I’m happier as ever. There’s no need to let yourself suffer.

Well, about the business, I think there’s always a start. Start posting ads on the internet and see if you can get some replies. That way you can have an idea if people will be interested on your product.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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You intended to go online. Now you have a website in place that presents your goals well, is clean and clear and easy to navigate. But is that enough to get you going in the online world?  No! A good website is a ‘necessary’ but not a ‘sufficient’ condition for an online business. No one will buy from you unless they can find your business in their search engine results. To rank highly in search engine listings, companies employ what is known as Search Engine Optimisation techniques (SEO).

SEO is about making your website attractive to search engines in a way that makes it get listed high in the search engine results pages (SERPs) whenever a user types in a query with matching keywords.

Why SEO for Facebook?

With the growing use of social media, Pages on sites like Facebook have almost become second Home Page for businesses and it is true that you can no longer do a good job of SEO without doing social media marketing and social media marketing won’t be any successful if you ignored SEO. Embarking on the social media marketing program without optimizing the content is like leaving money on the table. Useful social content (blog, video, and images, audio) that cannot be discovered via search is a lost opportunity to reach an audience that is looking. While Facebook’s viral channels- the News Feed, invitations and message- help in spreading content to your fans, employing SEO strategies within your Facebook Page can expose your Page to Facebook’s entire user base.

Though search engines keep evolving and changing their search algorithms every once in a while, there still are a few timeless techniques to help you optimize your Facebook Page:

1) Choose an appropriate name for your Facebook Page: While choosing a name for your Facebook Page employing top left down keyword strategy could be tricky. Stuffing the title with generic keywords like ‘Sam’s Travel and Lodge’ can be tempting but must be avoided as it can affect your viral growth rate within Facebook and more than offset the benefit arising out of SEO. Fans are likely to treat these pages as spam and might hide your updates from their News Feeds and may be reluctant to share your page with their friends.

Secondly, Facebook expects Pages to represent authentic businesses, brands and celebrities and therefore it is advisable not to use too generic keywords like ‘Fashion’ or ‘London’. Facebook disables updates from generic named Pages which can altogether stop you from reaching your fans. The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

2) Choose a good username for your Facebook Page: If you have more than 100 fans, Facebook allows you to choose your own URL. This is a SEO opportunity. You can incorporate a generic keyword in the URL or username which appears something like this; www.facebook.com/YourUsernameHere. But it is still wiser to use your business or brand name here as once you pick a username it cannot be changed- ever. So pick a name you are going to be comfortable and confident with in the long term. For example we chose www.facebook.com/SysComm. If you have less than 100 fans try and get more fans to take SEO advantage of URL.

3) Use the ‘About’ text box and ‘Info’ tab to place the keyword rich text and links:  Facebook structure limits the amount of content you can put on the default Wall tab of a Page.  SEO technique of placing keyword dense text near the top of the page can be applied using the ‘About’ box to put custom text. Every Page has an ‘info’ tab that should be utilised to put important information like:

Address, City, State, and Zip code which are important fields for local searches.
Company Overview, Mission, and Products which are important fields for product searches

‘Websites’ is a valuable opportunity to add direct links to your own websites or other relevant sites in your space. Filling out ‘info’ tab provides an excellent opportunity to use keywords and links which can help increase your content score in Google searches.

4) Include Direct Links to Your Website or Other Relevant Sites in Your Updates: Posting links in your status update can be a powerful and authentic way of boosting your page’s link score as  Google rewards pages that provide relevant links by ranking them higher. You can do it in two ways:

By Providing a Raw URL which will take the user directly to the site.
By Attaching a Link: This provides additional advantage of increasing the keyword density as attaching the link not only pulls in the title, body, and images from your Page but also suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. This automatic inclusion of text boosts the keyword density.

5) Add Photos (with Captions), Events (with description) and add a Discussion Forum: In our previous blog  we discussed that in order to grow your business online it is important to keep your content fresh and interesting. So if you are adding photographs, to do a bit of SEO add a keyword rich caption as well. Same goes for creating ‘events’- Add meaningful, keyword dense descriptions. Add a discussion forum to your Page.

6) Get more inbound links to your Facebook Page from outside: Posting text links to your Facebook page from outside can boost its Page rank just as getting more inbound links to your website from authentic sites increases it’s Page Rank. You can use the ‘Find Us on Facebook’ badge provided by Facebook to page owners.

Facebook makes all of the content shared on Facebook Pages indexable by search engines, so wisely use all the tools Facebook provides to your full advantage.

Hope you found this blog interesting. Please leave your comment below: If you have any queries or feedback, please get in touch with us.

SysComm International provides focused Internet marketing services including fully managed and highly successful Facebook Pages and Search Engine Optimisation…..

Does anyone know where I could find backlink strategies for SEO?

Answer
Strategies my friend is something which you could not find on internet or any website. Strategies are something which differs from man to man, one who analyze the site, who does competition analysis for your website, who study that what are the number of backlinks currently on web and how many more required to increase rankings and there one thinks that which way it should be achieved either through directory, social bookmarking, classifieds or blog submissions. There’s where the strategy come into role.

One SEO who knows in and outs of search engine and analyze the site to bring it to better position can define a strategy to make the path for a website leading towards the 1st page in search engines.

And if you want simple strategy then check your keywords, do proper on page, analyze your site with checking of the fresh and unique content having appropriate keyword density and last but not least design of site which should not have much flash or other designs which takes too long to load because there are chances of traffic getting diverted if it takes much time to load because you don’t know what is the connection speed at user end, and then take the site do off page submissions and keep on checking whether you’ve achieved the desired results or not.

For more assistance on SEO, contact on below email id:

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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