Googles Mobile Advertising Strategy research report available at Researchkart

Google’s mobile advertising business continues to fuel impressive growth for the online search engine pioneer. The company estimates its mobile advertising revenues will likely generate in excess of $2.5 billion a year and growing. Google generates 97 percent of its $34 billion in annual revenue from selling advertising and new CEO Larry Page promises that mobile advertising, including search and social media, will be a prominent part of its growth strategy.
 
Although Google’s assertive foray into mobile advertising has paid off royally, other technology powerhouses are challenging the company with highly competitive business models. Apple and Facebook promise mobile advertising and pricing strategies, and online audience reaches that rival or exceed Google’s. The year 2012 promises to be a pivotal year in which a few companies could dominate the mobile advertising platform competitive landscape.
 
This research analyzes Google’s emerging mobile advertising strategy to enable marketers to leverage Google’s platform to reach consumers with targeted messages. The report aggregates and synthesizes important metrics and trends on mobile advertising and marketing to inform executives making critical spending decisions during a down economy. The report evaluates key Google competitors in the mobile ad space.  It supports advertising buyers to ensure they can optimize their mobile ad dollar spending. The report focuses particular attention to the competitive strategy of Facebook and Apple in the mobile advertising space.
 
Key Findings:
 
•    Mind Commerce estimates that global spending on mobile advertising and marketing initiatives will reach nearly $37.5 billion in 2012, a near 15% compounded annual growth rate since 2008. The Asia-Pacific region is leading the mobile charge and will chalk up an estimated budget of $15.8 billion in 2012. In comparison, Europe’s spending on mobile advertising in 2012 will be about half as much ($7.9 billion) while North America’s spending for 2012 will be $11.2 billion.
•    Mobile search, especially localized search, will be the dominant activity platform for marketers to engage consumers with branded communications but they should not ignore the potential of downloadable applications, streaming video, WAP and, most certainly, mobile messaging.
•    Facebook is expected to roll out mobile ad services by the end of March 2012. Facebook originally planned to introduce the mobile ad platform earlier this year and the project could face additional delays, one of the sources adds. Facebook’s advantage is that it reportedly has over 800 million users with the company expecting to break the billion mark through mobile devices.
•    Apple originally required marketers to commit to a spending limit of at least $1 million, but this was later cut down to $500,000. Also, Apple was charging marketers every time a user tapped an ad, which would quickly eat through the budget. But Apple is now making some changes in order to beef up its failing ad service. For starters, it reportedly plans to drop the spending limit from $500,000 to $400,000.
 
Companies in Report:
 
•    Admob
•    Apple
•    Facebook
•    Google
•    ICrossing
•    Jumptap
•    Madvertise
•    Millenial Media
•    Mogreet
•    Rhythm New Media
•    Third Screen Media
•    Vdopia
 
Audience:
 
•    Smartphone and PDA manufacturers: They provide the hardware that enable next-generation mobile content possible
•    Mobile advertising networks: The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.
•    Mobile search and content aggregators: Many are chasing Google but the smaller vendors offer localized search capabilities.
•    Cellular phone providers: They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.
•    Mobile platform developers: These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.
•    Traditional media outlets: Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content.
•    Marketing and Advertising Agencies, and Corporate Marketing Departments: Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2012 and mobile is certainly on their radar.

To know more about this report:
http://www.researchkart.com/product/10381/Google-s-Mobile-Advertising-Strategy.html

http://www.articlesbase.com/cell-phones-articles/googles-mobile-advertising-strategy-research-report-available-at-researchkart-5773603.html

Should I quit my awful job and start my own business?

I have been thinking about this constantly, about a month now. I hate my job, which is early in the morning and I train jiu-jitsu late at night, so I can never sleep, plus my coworkers are old and mean, and it only pays minimum wage. It gives me just enough to stay there and not leave, by draining my energy and giving me just enough money to live like a dog. I hate it!
Anyway I am a recent college grad, what do you think about this:
I want to start a private music studio in my apartment. If I put in my two weeks notice, I have three weeks pay to get it all set up before I am out of work. Do you think that is enough time to establish enough students? Any marketing strategies? I want to advertise online as well but I don’t know how.

Answer
One thing’s for sure: If you hate your job, then quit. Nothing is more terrible than waking up in the morning with the thoughts of going back to the same place which you hate. I had the same experience. I had a job which I didnt like, but kept it anyway because i thought I needed the money. and every time I enter the office, I felt like i’m going inside a prison! I’m sure you felt the same way too. When I quit, there was not regrets, I’m happier as ever. There’s no need to let yourself suffer.

Well, about the business, I think there’s always a start. Start posting ads on the internet and see if you can get some replies. That way you can have an idea if people will be interested on your product.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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