How to Choose an Online Sales Training Program

An online sales training program is a vital part of an employee incentive strategy. This strategy should, first and foremost, be well planned. The goals of the incentive strategy as well as those of the company should have been taken into consideration and aptly aligned; the behaviors that lead to the desired results should have been determined; and the corresponding measurable elements should have been placed in a training program that has measurable goals as well as an effective feedback system.

As you mentioned earlier, one of the things to consider when choosing an online sales training program is if it has an effective feedback system. This system should provide immediacy, should make it easy to track performance and should help you set the next targets for each employee or participant in the training program.

Go for the training program that is geared towards education, improving skills and helping empower the workforce into achieving their training goals and the rewards.

Choose a training program that offers the most flexibility and the best and most choices in terms of modules for training. An online sales training program should be able to work with other e learning programs so you’d have more options. It should also let you customize according to what your company needs.

Consider only the online training programs that are easy to set up, load, and modify. It should be user friendly, easy to navigate and easy for everyone in the company to use. This means that you would not need an IT every few clicks.  

And it’s better if the training, feedback and rewards are integrated in one platform. This provides not just immediacy but it also makes the entire process easier to track; not to mention making the process very public and transparent.     

A training program should be part of a holistic approach. It should be squarely within an incentive strategy, one that has, as mentioned earlier, goals aligned with the company’s objectives. The incentive strategy, and with it, the training program, should also, ideally, be part of a company culture.

Company cultures that focus on education and innovation tend to be more effective than others in producing long term positive effects. A number of companies, in fact, have found great success in fostering a culture of education, establishing company ‘universities’ or learning facilities in the process. Some companies even offer training programs that are not directly related to what the employees do in the company but could potentially enrich the lives of the employees in the process.  

A company culture that values innovation, on the other hand, helps keep employees motivated, engaged and focused on creating breakthroughs. During Cornell University’s 9th Annual Human Capital Association Symposium: Driving Innovation During Times of Growth, the participants of the panel discussion, Marc Chini, General Electric VP of Human Resources, Corporate; Craig Hurty,  Aetna Head of HR Shared Services; and David Clark, American Express VP of Human Resources %26 Sr. Relationship Leader, Enterprise Growth talked about supporting a culture of innovation. They also talked about ‘producing continuous improvement’ as another method companies use to drive innovation. An online sales training program, guided by a sound incentive strategy and customized according to what the company needs, can help towards producing this kind of continuous learning and improvement towards more breakthroughs.

P2M® has cost effective online sales training that builds employee confidence, skills, knowledge, and delivers results.

Help needed to make presentation on case study (two faces of JCpenney). please help?

Two Faces of J.C. penney

In 2000, Dallas retailer Jcpenney (JCpenney.con) enhanced its e-retail position in time for the holiday rush by adding homegrown site features that let customers more quickly locate and pay for merchandise. With JcPenney.com, the company unveiled express checkout services that let customers zip through a purchase in as few as two clicks. It also inaugurated electronic gift certificates that can be redeemed online, plus improved order tracking to give customers more accurate delivery estimates. These features followed the earty November 2000 launch of Mercado Search, a search engine that lets shoppers prowl JcPenney’s site by product category and receive results ranked according to relevance. In 2001, the company rolled out specialized sites dedicated to name-brand merchandise, making it easier for customers to find ceriain products. All these steps were designed to boost the company’s online strategy.

The success of JCPenney,com, in large measure, is a result of a customer service and logistics infrastructure built to support a multibillion-dollar catalog business that has been extended online. JcPenney.com broadened its appeal by launching specialiy sites to promote high margin brands, including Sony, Levi Strauss, Nike, and Kitchen Aid (appliances) The idea is to drive purchases of name-brand merchandise by providing more detailed information on those products, as well as direct links to the manufacturers. JcPenney is also conducting auctlons on its Web site.

The company boasts strong integration between its Web site and its offline infrastructure that helps the site reach its aggressive sales targets. Anything purchased online can be picked up or returned at any JcPenney or Eckerd store. JCPenney has 14 customer-service centers nationwide that handle catalog and phone inquiries, and employees have been cross-trained in e-mail United Parcel Service (UPS) delivers most merchandise ordered online within 24 to 72 hours.

JCPenney serves customers via three sales channels – stores, catalogs, and the Web site. Integrating these three channels will eventually play off, according to Forrester Research analyst Seema Williams “As the number of on-line shoppers grows, the impact from multiple channels will be felt much more on JcPenney’s bottom line,” Williams said.

Despite the strong Web performance, e-commerce alone most likely cannot turn around a company of JCPenney’s size. “The Web is such a small part of their business; there’s no way it’s going to turn around the company,” said an expert. “The Web is icing on the cake, but the biggest pad of the company, by far, is struggling

Answer
This is old, Jcpenny’s sold Eckerd and is now bought out by cvs.

I don’t know if you are doing this for a time period or today.

You can find more information about Atlanta Online Marketing in Yahoo! Answers

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