SEO Strategy For Beginners Can You Optimize Your Site Yourself

Search Engine Optimization is a good way to promote your business online, but it can be very technical. This article is here to help you go over the basics and make sure you are ready to develop your own SEO strategy.

Do you have a good understanding of how search engines function? A search engine will consider a site as relevant to a certain keyword if this keyword is present on different elements of the site: the meta description, the URL, the titles and contents. A site should also be well-organized and get a lot of traffic and other related sites linking to it. This means ranking higher in search results takes a lot of time, but you can increase your ranking by developing a consistent strategy and working on getting more visits and back-links on a daily basis.

Search engines use software known as spiders to analyze your site. A search engine spider will visit your site once you launch it and start getting a certain number of visitors. Search engine spiders can analyze keywords and determine if your site is relevant. You can help these spiders index your site by placing keywords in your meta tags and adding an XML map of your site. Make sure you create a good menu and add links from one page to the other: this will help search engine spiders find more than one page and perhaps index a few pages in search results.

Do you know how to choose the right keywords? This step is made easier by plugins such as Google AdWords. You can use these plugins to analyze search volumes for any keyword and find out which keywords your competitors are using. Choose up to five strong keywords your target audience is using and place them everywhere on your site. You can also use secondary keywords for specific content or certain products. Make sure you are not in direct competition with other sites until your business has expanded enough to be a serious threat to these sites.

Using SEO techniques does not mean you should neglect your content. Visitors will quickly realize your site is not interesting and will not read your content or click on any links. There is no use in ranking high in search results if you cannot convince any visitor to buy your products or click on your links. Search engines keep track of how many visitors your site gets and whether or not they find your site relevant to the keyword they used by the time they spend on your site and the number of pages they visit: this is why you need to create a quality website and write about what interests your target audience.

If you are new to Search Engine Optimization, take the time to do some research about these techniques. Do not hesitate to hire an SEO professional to optimize your site and advise you on what to do until you become skilled enough to manage your SEO campaign yourself.

Lola has been involved in Internet study and free information distribution for over seven years. For more information and 20 Free Online Money Making Training Videos please go to:

http://www.money-ways.com/.

For Free Internet Marketing guides please go to:

http://www.money-ways.com/free/

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